Selling Merchant Services: Beyond The First Impression554219

Several months back, I started listening to Radio Classics on satellite radio. It is a channel that plays radio shows from the 1930s, 40s and 50s. I've always enjoyed good radio shows, therefore it is great to know some of the all-time greats like Jack Benny and Fibber Magee plying their trade.

After i was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It is a show that would be a TV series before it was brought to radio. And as I listened to the song, images in the TV show came to mind, the top of which was the company card of the gunfighter protagonist Wire Paladin. It features a large chess piece-a white knight-and the words "Have Gun Will Travel. Wire Paladin. Bay area."

I do not remember anything else about the show, but that business card will need to have made a strong first impression, because years later I still remember it.

Now, credit card processing sales jobs obviously isn't much like gunfighting, but a strong impression is unquestionably valuable. You cannot win the deal in the initial few seconds, however you can certainly lose it.

However, some books on sales techniques and tips allow it to be sound like the very first impression is the only stuff that matters.

What's my accept it? I believe that the first impression is very important but that the job of the merchant credit card accounts salesperson doesn't end there--or despite the sale. Gone are the days when the sales agent could sign the contract, then consider their job with the merchant to be done. Nowadays, merchants constantly receive tempting offers off their merchant services providers. In like manner keep their business, you need to go beyond the initial impression and make a relationship.

Listed here are three ideas to help you do just that:

The first 30-60 days would be the most important

To construct a strong relationship together with your merchants, you must start doing the work as soon as you sign them. It is possible to develop a solid bond by residing in close contact with your merchants during the first few months after they sign the agreement. You'll learn their requirements, and they'll discover you're a reliable person who's exists for.

Periodic check-ins

After those first couple of months, it's okay to decrease the amount of connection with your merchants. However, you'll still need to register with them periodically. Sending a monthly or bi-monthly newsletter is a superb way to do it. So if you feel in the neighborhood, it won't hurt to prevent by in person either.

Purchasing from them

There is little change show that you love your merchants like buying their products and services or services. If what they sell is not right for you, maybe consider purchasing a gift card you could give to a pal or give away in a prize or a contest.

Exist when they need you

After they contact you for help, ensure you do everything you can to fix the issue as quickly as you are able to. There may be a lot of things you can't help them to with, however if you show that you're listening, it'll inform them that you care and that you're doing everything possible to help ensure their satisfaction.

Selling a merchant account isn't brain surgery (or gunfighting). You just have to make a good first impression--then follow up and rise above it.

Considering more sales techniques and tips? Inform me with a comment below.