The Elements of Effective Brochure Design1012677
You can think that a physical brochure isn't necessary anymore in this digital era, but guess again. A professionally designed and printed brochure can be quite a vital lead-nurturing tool. When you meet someone face-to-face for the first time, whether it be with an event, trade show or an initial sales meeting, you're taking the time to find out about each other's businesses. What happens after you leave? A well-executed capabilities brochure reminds your prospect of the services you offer and, most significantly, what sets you apart from the competition.
Within an initial contact, a brochure design may be more effective than some other marketing asset since it is immediate. Your prospect won't necessarily take time to visit your website after a primary meeting. Considering that the brochure is right in front of them, it's going to often intrigue these phones learn more about your firm after which visit your website.
An expertly designed print brochure is very important for small businesses. It builds credibility by conveying important messages in regards to the value of your merchandise. It helps to build your brand, and positions you as a legitimate business within the minds of prospects and customers.
To get in touch with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Likelihood is your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they won't open and browse the rest of the brochure. To get the attention of the target audience, combine a visually appealing design with an attention-grabbing headline that addresses a powerful benefit for the customers. Compelling content. You care more about your business than your prospects do; they aren't interested in reveal history of your company. Instead, they want to know how your merchandise can help them save time, lower costs, acquire more sales, or run their business more efficiently. Focus your posts on the problems and challenges your customers face and how you solve them better than your competitors. Use graphs, charts or images to help support your content, and convey your message more quickly. Powerful call to action. The primary purpose of a brochure is to move people to the next phase of the sales cycle. Would you like them to go to your web site? Grab the phone and demand a free estimate? Contact you via email to receive a downloadable white paper? A good call to action tells the future prospect exactly what you want them to do. It also stands out in the rest of the copy to ensure that readers can't miss it. From your visual standpoint, a brochure needs to appeal to your unique audience. For instance, if you serve an even more conservative market, edgy or trendy elements of design might look clever to you personally, but they don't reflect the mindset of one's readers.
Simultaneously, consider the image you need to project as a business. Most B2B firms utilize a matte finish on their own brochures as it looks more distinguished and professional. Retail companies often use glossy finishes, because they make product pictures and pictures stand out more.
Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include plenty of white space to really make the brochure readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image is really a key ingredient in earning your prospect's trust.
