The Elements of Effective Brochure Design1092566

It's possible to think that an actual physical brochure isn't necessary anymore on this digital era, but guess again. An expertly designed and printed brochure can be quite a vital lead-nurturing tool. Whenever you meet someone face-to-face for the first time, whether it be at an event, trade show or an initial sales meeting, you take the time to find out about each other's businesses. But what happens once you leave? A well-executed capabilities brochure reminds your prospect of the services you offer and, most importantly, what sets you apart from the competition.

In an initial contact, a capability statment design can be more effective than every other marketing asset because it's immediate. Your prospect won't necessarily spend some time to visit your website after a preliminary meeting. Since the brochure is appropriate in front of them, it'll often intrigue these to learn more about your firm and then visit your website.

A professionally designed print brochure is particularly important for smaller businesses. It builds credibility by conveying important messages concerning the value of your product or service. It helps to build your brand, and positions you being a legitimate business in the minds of prospects and customers.

For connecting with readers, every brochure needs three essential elements of design:

Attention-grabbing cover. Chances are your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they won't open and read the rest of the brochure. To find the attention of one's target audience, combine a visually appealing design having an attention-grabbing headline that addresses a strong benefit to your customers. Compelling content. You care much more about your business than your prospects do; they aren't interested in an in depth history of your company. Instead, they would like to know how your products or services can help them save time, lower costs, have more sales, or run their business more effectively. Focus your articles on the problems and challenges your clients face and just how you solve them much better than your competitors. Use graphs, charts or images to aid support your posts, and convey your message faster. Powerful proactive approach. The primary purpose of a brochure would be to move visitors to the next phase with the sales cycle. Do you want them to see your web site? Grab the phone and demand a free estimate? Contact you via email to receive a downloadable white paper? An excellent call to action tells your readers exactly what you'd like them to do. In addition, it stands out in the rest of the copy so that readers can't miss it. From a visual standpoint, a brochure must appeal to your specific audience. For example, if you serve an even more conservative market, edgy or trendy design elements might look clever to you, but they don't reflect the mindset of one's readers.

Concurrently, consider the image you would like to project being a business. Most B2B firms utilize a matte finish on their brochures because it looks more distinguished and professional. Retail companies often use glossy finishes, because they make product pictures and images stand out more.

Your layout and design of inside pages should work well with the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include plenty of white space to help make the brochure easily readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image is really a key ingredient in earning your prospect's trust.