The Elements of Effective Brochure Design1224101

You can think that an actual brochure isn't necessary anymore in this digital era, but guess again. An expertly designed and printed brochure can be quite a vital lead-nurturing tool. When you meet someone face-to-face the first time, whether it be with an event, trade event or an initial sales meeting, you're taking the time to learn about each other's businesses. What happens after you leave? A well-executed capabilities brochure will remind your prospect of the services you are offering and, most significantly, what sets you aside from the competition.

In an initial contact, a brochure design can be more effective than any other marketing asset because it's immediate. Your prospect won't necessarily spend some time to visit your website after a primary meeting. Considering that the brochure is correct in front of them, it's going to often intrigue these to learn more about your firm then visit your website.

An expertly designed print brochure is very important for smaller businesses. It builds credibility by conveying important messages in regards to the value of your product or service. It helps to create your brand, and positions you like a legitimate business in the minds of prospects and customers.

To connect with readers, every brochure needs three essential elements of design:

Attention-grabbing cover. Likelihood is your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they will not open and browse the rest of the brochure. To get the attention of your target audience, combine a visually appealing design with an attention-grabbing headline that addresses a robust benefit to your customers. Compelling content. You care much more about your business than your prospects do; they are not interested in a detailed history of your business. Instead, they want to know how your product or service can help them save your time, lower costs, acquire more sales, or run their business more efficiently. Focus your posts on the problems and challenges your clients face and the way you solve them better than your competitors. Use graphs, charts or images to help support your posts, and convey your message faster. Powerful proactive approach. The primary intent behind a brochure would be to move people to the next phase with the sales cycle. Do you need them to go to your web site? Grab the phone and call for a free estimate? Contact you via email to receive a downloadable white paper? An excellent call to action tells the future prospect exactly what you'd like them to do. In addition, it stands out from your rest of the copy in order that readers can't miss it. From a visual standpoint, a brochure has to appeal to your specific audience. For instance, if you serve a more conservative market, edgy or trendy design elements might look clever for you, but they don't reflect the mindset of the readers.

Concurrently, consider the image you would like to project being a business. Most B2B firms use a matte finish on the brochures as it looks more distinguished and professional. Retail companies often use glossy finishes, as they make product pictures and pictures stand out more.

Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include lots of white space to help make the brochure easy to read.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image can be a key ingredient in earning your prospect's trust.