The Elements of Effective Brochure Design1366239
One may think that an actual physical brochure isn't necessary anymore on this digital era, but guess again. An expertly designed and printed brochure can be quite a vital lead-nurturing tool. Whenever you meet someone face-to-face the very first time, whether it be with an event, trade event or an initial sales meeting, you're taking the time to find out about each other's businesses. But what happens when you leave? A well-executed capabilities brochure will remind your prospect of the services you are offering and, most of all, what sets you in addition to the competition.
Within an initial contact, a bi-fold brochure design could be more effective than every other marketing asset because it's immediate. Your prospect won't necessarily take the time to visit your website after a primary meeting. Considering that the brochure is correct in front of them, it'll often intrigue these phones learn more about your firm and then visit your website.
A professionally designed print brochure is very important for smaller businesses. It builds credibility by conveying important messages in regards to the value of your product or service. It helps to build your brand, and positions you being a legitimate business inside the minds of prospects and customers.
For connecting with readers, every brochure needs three essential design elements:
Attention-grabbing cover. Chances are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they don't open and read the rest of the brochure. To get the attention of one's target audience, combine a visually appealing design with an attention-grabbing headline that addresses a powerful benefit to your customers. Compelling content. You care more about your business than your prospects do; they are not interested in a detailed history of your company. Instead, they want to know how your merchandise can help them save time, lower costs, acquire more sales, or run their business better. Focus your content on the problems and challenges your visitors face and the way you solve them much better than your competitors. Use graphs, charts or images to assist support your articles, and convey your message faster. Powerful call to action. The primary reason for a brochure would be to move people to the next phase from the sales cycle. Do you need them to see your web site? Pick up the phone and require a free estimate? Contact you via email to obtain a downloadable white paper? A great call to action tells the future prospect exactly what you'd like them to do. It also stands out from your rest of the copy to ensure that readers can't miss it. From your visual standpoint, a brochure has to appeal to your unique audience. For instance, if you serve a more conservative market, edgy or trendy design elements might look clever to you, but they don't reflect the mindset of one's readers.
At the same time, consider the image you want to project like a business. Most B2B firms utilize a matte finish on the brochures as it looks more distinguished and professional. Retail companies often use glossy finishes, as they make product pictures and images stand out more.
Your layout and design of inside pages should deal with the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include lots of white space to make the brochure easy to read.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image can be a key ingredient in earning your prospect's trust.
