The Elements of Effective Brochure Design1625208

It's possible to think that a physical brochure isn't necessary anymore in this digital era, but guess again. A professionally designed and printed brochure can be a vital lead-nurturing tool. Once you meet someone face-to-face the first time, whether it be with an event, trade exhibition or an initial sales meeting, you're taking the time to learn about each other's businesses. But what happens when you leave? A well-executed capabilities brochure will remind your prospect with the services you are offering and, most of all, what sets you apart from the competition.

Within an initial contact, a catalogs may be more effective than any other marketing asset as it's immediate. Your prospect won't necessarily spend some time to visit your website after an initial meeting. Considering that the brochure is appropriate in front of them, it's going to often intrigue these to learn more about your firm then visit your website.

A professionally designed print brochure is especially important for smaller businesses. It builds credibility by conveying important messages concerning the value of your product or service. It helps to construct your brand, and positions you being a legitimate business within the minds of prospects and customers.

To get in touch with readers, every brochure needs three essential design elements:

Attention-grabbing cover. Odds are your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they won't open and browse the rest of the brochure. To obtain the attention of your target audience, combine a visually appealing design with an attention-grabbing headline that addresses a robust benefit for your customers. Compelling content. You care a little more about your business than your prospects do; they're not interested in a detailed history of your company. Instead, they want to know how your merchandise can help them save time, lower costs, get more sales, or run their business better. Focus your posts on the problems and challenges your customers face and just how you solve them a lot better than your competitors. Use graphs, charts or images to assist support your posts, and convey your message more quickly. Powerful call to action. The primary purpose of a brochure is always to move individuals to the next phase of the sales cycle. Do you want them to see your web site? Grab the phone and demand a free estimate? Contact you via email to receive a downloadable white paper? A great call to action tells the future prospect exactly what you want them to do. It also stands out from the rest of the copy to ensure that readers can't miss it. From the visual standpoint, a brochure has to appeal to your unique audience. As an example, if you serve an even more conservative market, edgy or trendy elements of design might look clever for you, but they don't reflect the mindset of one's readers.

At the same time, consider the image you need to project as a business. Most B2B firms make use of a matte finish on the brochures since it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, as they make product pictures and images stand out more.

Your layout and design of inside pages should fully trust the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include lots of white space to make the brochure easy to read.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image is a key ingredient in earning your prospect's trust.