The Elements of Effective Brochure Design1680837
It's possible to think that an actual brochure isn't necessary anymore in this digital era, but guess again. A professionally designed and printed brochure can be a vital lead-nurturing tool. When you meet someone face-to-face the first time, whether it be in an event, trade exhibition or an initial sales meeting, you are taking the time to discover each other's businesses. But what happens once you leave? A well-executed capabilities brochure will remind your prospect of the services you are offering and, most significantly, what sets you aside from the competition.
In a initial contact, a graphic designers may be more effective than any other marketing asset since it is immediate. Your prospect won't necessarily take time to visit your website after an initial meeting. Considering that the brochure is appropriate in front of them, it's going to often intrigue them to learn more about your firm then visit your website.
An expertly designed print brochure is especially important for small businesses. It builds credibility by conveying important messages about the value of your merchandise. It helps to construct your brand, and positions you being a legitimate business in the minds of prospects and customers.
To get in touch with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Odds are your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they won't open and study the rest of the brochure. To find the attention of the target audience, combine a visually appealing design having an attention-grabbing headline that addresses a strong benefit for the customers. Compelling content. You care a little more about your business than your prospects do; they're not interested in reveal history of your company. Instead, they want to know how your merchandise can help them save time, lower costs, acquire more sales, or run their business more efficiently. Focus your content on the problems and challenges your clients face and how you solve them much better than your competitors. Use graphs, charts or images to aid support your articles, and convey your message quicker. Powerful call to action. The primary purpose of a brochure is always to move individuals to the next phase of the sales cycle. Would you like them to go to your web site? Grab the phone and require a free estimate? Contact you via email to get a downloadable white paper? A great call to action tells the future prospect exactly what you would like them to do. In addition, it stands out in the rest of the copy in order that readers can't miss it. From a visual standpoint, a brochure needs to appeal to your particular audience. For example, if you serve an even more conservative market, edgy or trendy design elements might look clever to you, but they don't reflect the mindset of the readers.
Simultaneously, consider the image you would like to project as a business. Most B2B firms utilize a matte finish on their own brochures since it looks more distinguished and professional. Retail companies often use glossy finishes, because they make product pictures and pictures stand out more.
Your design and layout of inside pages should deal with the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include a lot of white space to really make the brochure readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image is a key ingredient in earning your prospect's trust.
