The Elements of Effective Brochure Design1797572
It's possible to think that an actual brochure isn't necessary anymore in this digital era, but guess again. A professionally designed and printed brochure could be a vital lead-nurturing tool. Whenever you meet someone face-to-face for the first time, whether it be at an event, trade show or an initial sales meeting, you are taking the time to learn about each other's businesses. What happens when you leave? A well-executed capabilities brochure reminds your prospect of the services you offer and, most importantly, what sets you in addition to the competition.
In an initial contact, a tri-fold brochure design may be more effective than every other marketing asset since it is immediate. Your prospect won't necessarily spend some time to visit your website after a primary meeting. Since the brochure is appropriate in front of them, it'll often intrigue these to learn more about your firm then visit your website.
An expertly designed print brochure is very important for small businesses. It builds credibility by conveying important messages concerning the value of your merchandise. It helps to create your brand, and positions you as a legitimate business in the minds of prospects and customers.
To connect with readers, every brochure needs three essential design elements:
Attention-grabbing cover. Chances are your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they don't open and read the rest of the brochure. To obtain the attention of the target audience, combine a visually appealing design having an attention-grabbing headline that addresses a robust benefit for your customers. Compelling content. You care more about your business than your prospects do; they are not interested in an in depth history of your company. Instead, they would like to know how your merchandise can help them saving time, lower costs, have more sales, or run their business better. Focus your articles on the problems and challenges your clients face and the way you solve them a lot better than your competitors. Use graphs, charts or images to aid support your articles, and convey your message more quickly. Powerful proactive approach. The primary intent behind a brochure is to move people to the next phase with the sales cycle. Do you need them to visit your web site? Pick up the phone and require a free estimate? Contact you via email to receive a downloadable white paper? A good call to action tells the future prospect exactly what you would like them to do. It also stands out from the rest of the copy to ensure that readers can't miss it. From the visual standpoint, a brochure needs to appeal to your particular audience. For example, if you serve a more conservative market, edgy or trendy design elements might look clever for you, but they don't reflect the mindset of one's readers.
Concurrently, consider the image you want to project being a business. Most B2B firms make use of a matte finish on their own brochures since it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, since they make product pictures and images stand out more.
Your layout and design of inside pages should deal with the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include lots of white space to help make the brochure readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image is a key ingredient in earning your prospect's trust.
