The Elements of Effective Brochure Design2078562

You can think that an actual brochure isn't necessary anymore in this digital era, but guess again. An expertly designed and printed brochure can be quite a vital lead-nurturing tool. Whenever you meet someone face-to-face the first time, whether it be in an event, trade show or an initial sales meeting, you're taking the time to learn about each other's businesses. But what happens after you leave? A well-executed capabilities brochure will remind your prospect of the services you offer and, most of all, what sets you aside from the competition.

Within an initial contact, a graphic designers could be more effective than some other marketing asset since it is immediate. Your prospect won't necessarily take the time to visit your website after a primary meeting. Considering that the brochure is appropriate in front of them, it will often intrigue these to learn more about your firm after which visit your website.

An expertly designed print brochure is particularly important for small businesses. It builds credibility by conveying important messages about the value of your product or service. It helps to construct your brand, and positions you like a legitimate business in the minds of prospects and customers.

To connect with readers, every brochure needs three essential design elements:

Attention-grabbing cover. Chances are your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they don't open and study the rest of the brochure. To find the attention of the target audience, combine a visually appealing design with an attention-grabbing headline that addresses a powerful benefit for your customers. Compelling content. You care much more about your business than your prospects do; they are not interested in a detailed history of your company. Instead, they would like to know how your merchandise can help them save your time, lower costs, acquire more sales, or run their business better. Focus your posts on the problems and challenges your visitors face and just how you solve them much better than your competitors. Use graphs, charts or images to assist support your content, and convey your message faster. Powerful proactive approach. The primary purpose of a brochure is to move people to the next phase with the sales cycle. Do you want them to go to your web site? Pick up the phone and demand a free estimate? Contact you via email to obtain a downloadable white paper? A great call to action tells the future prospect exactly what you'd like them to do. It also stands out from the rest of the copy in order that readers can't miss it. From a visual standpoint, a brochure has to appeal to your specific audience. As an example, if you serve an even more conservative market, edgy or trendy design elements might look clever to you personally, but they don't reflect the mindset of your readers.

Simultaneously, consider the image you need to project as a business. Most B2B firms make use of a matte finish on their own brochures as it looks more distinguished and professional. Retail companies often use glossy finishes, because they make product pictures and pictures stand out more.

Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include plenty of white space to really make the brochure easy to read.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image is a key ingredient in earning your prospect's trust.