The Elements of Effective Brochure Design2294643

You can think that an actual brochure isn't necessary anymore in this digital era, but guess again. An expertly designed and printed brochure could be a vital lead-nurturing tool. Whenever you meet someone face-to-face for the first time, whether it be at an event, trade show or an initial sales meeting, you take the time to learn about each other's businesses. What happens when you leave? A well-executed capabilities brochure will remind your prospect from the services you are offering and, most importantly, what sets you in addition to the competition.

In an initial contact, a capability statment design can be more effective than every other marketing asset as it's immediate. Your prospect won't necessarily take time to visit your website after a preliminary meeting. Considering that the brochure is appropriate in front of them, it's going to often intrigue them to learn more about your firm after which visit your website.

A professionally designed print brochure is particularly important for small businesses. It builds credibility by conveying important messages in regards to the value of your merchandise. It helps to build your brand, and positions you like a legitimate business within the minds of prospects and customers.

To connect with readers, every brochure needs three essential design elements:

Attention-grabbing cover. Likelihood is your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they won't open and read the rest of the brochure. To get the attention of the target audience, combine a visually appealing design by having an attention-grabbing headline that addresses a robust benefit for the customers. Compelling content. You care much more about your business than your prospects do; they aren't interested in an in depth history of your business. Instead, they wish to know how your product or service can help them saving time, lower costs, have more sales, or run their business more effectively. Focus your content on the problems and challenges your visitors face and just how you solve them much better than your competitors. Use graphs, charts or images to help support your articles, and convey your message quicker. Powerful call to action. The primary intent behind a brochure is to move visitors to the next phase from the sales cycle. Do you need them to visit your web site? Grab the phone and call for a free estimate? Contact you via email to obtain a downloadable white paper? A great call to action tells your potential customers exactly what you would like them to do. Additionally, it stands out from your rest of the copy so that readers can't miss it. From your visual standpoint, a brochure must appeal to your unique audience. For example, if you serve an even more conservative market, edgy or trendy design elements might look clever to you, but they don't reflect the mindset of the readers.

Concurrently, consider the image you would like to project as a business. Most B2B firms use a matte finish on their own brochures since it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, since they make product pictures and pictures stand out more.

Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include lots of white space to make the brochure easily readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image is a key ingredient in earning your prospect's trust.