The Elements of Effective Brochure Design2388215
It's possible to think that an actual physical brochure isn't necessary anymore in this digital era, but guess again. An expertly designed and printed brochure could be a vital lead-nurturing tool. Whenever you meet someone face-to-face for the first time, whether it be at an event, trade event or an initial sales meeting, you're taking the time to find out about each other's businesses. But what happens after you leave? A well-executed capabilities brochure will remind your prospect of the services you are offering and, most of all, what sets you apart from the competition.
In an initial contact, a bi-fold brochure design can be more effective than some other marketing asset because it's immediate. Your prospect won't necessarily spend some time to visit your website after an initial meeting. Considering that the brochure is correct in front of them, it will often intrigue them to learn more about your firm then visit your website.
A professionally designed print brochure is very important for small enterprises. It builds credibility by conveying important messages about the value of your merchandise. It helps to build your brand, and positions you like a legitimate business within the minds of prospects and customers.
To get in touch with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Odds are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they won't open and study the rest of the brochure. To find the attention of your target audience, combine a visually appealing design by having an attention-grabbing headline that addresses a robust benefit for the customers. Compelling content. You care a little more about your business than your prospects do; they are not interested in an in depth history of your business. Instead, they would like to know how your merchandise can help them saving time, lower costs, get more sales, or run their business more efficiently. Focus your articles on the problems and challenges your clients face and how you solve them a lot better than your competitors. Use graphs, charts or images to assist support your posts, and convey your message more quickly. Powerful call to action. The primary purpose of a brochure is always to move people to the next phase with the sales cycle. Would you like them to see your web site? Get the phone and require a free estimate? Contact you via email to obtain a downloadable white paper? A great call to action tells your potential customers exactly what you want them to do. It also stands out from your rest of the copy to ensure that readers can't miss it. From a visual standpoint, a brochure must appeal to your particular audience. For instance, if you serve an even more conservative market, edgy or trendy elements of design might look clever for you, but they don't reflect the mindset of the readers.
Concurrently, consider the image you would like to project like a business. Most B2B firms use a matte finish on their brochures since it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, as they make product pictures and images stand out more.
Your layout and design of inside pages should deal with the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include lots of white space to help make the brochure easily readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image can be a key ingredient in earning your prospect's trust.
