The Elements of Effective Brochure Design2492182

It's possible to think that an actual brochure isn't necessary anymore in this digital era, but guess again. An expertly designed and printed brochure could be a vital lead-nurturing tool. When you meet someone face-to-face the first time, whether it be in an event, trade show or an initial sales meeting, you're taking the time to learn about each other's businesses. But what happens after you leave? A well-executed capabilities brochure reminds your prospect from the services you are offering and, most of all, what sets you aside from the competition.

In a initial contact, a graphic designers may be more effective than any other marketing asset since it is immediate. Your prospect won't necessarily take time to visit your website after a preliminary meeting. Considering that the brochure is correct in front of them, it's going to often intrigue these phones learn more about your firm then visit your website.

An expertly designed print brochure is very important for small businesses. It builds credibility by conveying important messages about the value of your product or service. It helps to create your brand, and positions you like a legitimate business within the minds of prospects and customers.

For connecting with readers, every brochure needs three essential elements of design:

Attention-grabbing cover. Chances are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they won't open and read the rest of the brochure. To get the attention of your target audience, combine a visually appealing design with an attention-grabbing headline that addresses a powerful benefit for the customers. Compelling content. You care much more about your business than your prospects do; they aren't interested in an in depth history of your business. Instead, they want to know how your merchandise can help them save your time, lower costs, acquire more sales, or run their business better. Focus your posts on the problems and challenges your customers face and how you solve them much better than your competitors. Use graphs, charts or images to assist support your content, and convey your message faster. Powerful call to action. The primary intent behind a brochure would be to move people to the next phase with the sales cycle. Do you want them to go to your web site? Get the phone and demand a free estimate? Contact you via email to get a downloadable white paper? A good call to action tells your readers exactly what you want them to do. It also stands out in the rest of the copy to ensure that readers can't miss it. From your visual standpoint, a brochure needs to appeal to your specific audience. For instance, if you serve an even more conservative market, edgy or trendy elements of design might look clever to you personally, but they don't reflect the mindset of the readers.

Concurrently, consider the image you would like to project as a business. Most B2B firms make use of a matte finish on their brochures as it looks more distinguished and professional. Retail companies often use glossy finishes, as they make product pictures and images stand out more.

Your design and layout of inside pages should deal with the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include a lot of white space to really make the brochure easily readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image can be a key ingredient in earning your prospect's trust.