The Elements of Effective Brochure Design2655281
One may think that a physical brochure isn't necessary anymore on this digital era, but guess again. A professionally designed and printed brochure can be quite a vital lead-nurturing tool. When you meet someone face-to-face for the first time, whether it be at an event, trade exhibition or an initial sales meeting, you're taking the time to learn about each other's businesses. But what happens after you leave? A well-executed capabilities brochure reminds your prospect from the services you offer and, most of all, what sets you aside from the competition.
Within an initial contact, a brochure design could be more effective than some other marketing asset since it is immediate. Your prospect won't necessarily take time to visit your website after an initial meeting. Since the brochure is right in front of them, it's going to often intrigue them to learn more about your firm after which visit your website.
A professionally designed print brochure is especially important for small enterprises. It builds credibility by conveying important messages concerning the value of your merchandise. It helps to create your brand, and positions you being a legitimate business within the minds of prospects and customers.
To get in touch with readers, every brochure needs three essential design elements:
Attention-grabbing cover. Odds are your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they don't open and read the rest of the brochure. To find the attention of your target audience, combine a visually appealing design having an attention-grabbing headline that addresses a powerful benefit to your customers. Compelling content. You care more about your business than your prospects do; they are not interested in reveal history of your company. Instead, they would like to know how your merchandise can help them save time, lower costs, have more sales, or run their business better. Focus your posts on the problems and challenges your customers face and the way you solve them better than your competitors. Use graphs, charts or images to aid support your content, and convey your message quicker. Powerful proactive approach. The primary reason for a brochure is to move individuals to the next phase from the sales cycle. Do you need them to visit your web site? Get the phone and call for a free estimate? Contact you via email to get a downloadable white paper? An excellent call to action tells your readers exactly what you want them to do. Additionally, it stands out from your rest of the copy to ensure that readers can't miss it. From a visual standpoint, a brochure needs to appeal to your unique audience. As an example, if you serve a far more conservative market, edgy or trendy elements of design might look clever to you, but they don't reflect the mindset of the readers.
Concurrently, consider the image you want to project as a business. Most B2B firms utilize a matte finish on the brochures since it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, since they make product pictures and pictures stand out more.
Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include lots of white space to help make the brochure easy to read.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image is a key ingredient in earning your prospect's trust.
