The Elements of Effective Brochure Design3041320

One may think that an actual physical brochure isn't necessary anymore in this digital era, but guess again. A professionally designed and printed brochure can be a vital lead-nurturing tool. Whenever you meet someone face-to-face the very first time, whether it be in an event, trade exhibition or an initial sales meeting, you are taking the time to discover each other's businesses. What happens when you leave? A well-executed capabilities brochure reminds your prospect with the services you offer and, most significantly, what sets you in addition to the competition.

In an initial contact, a capability statment design may be more effective than any other marketing asset since it is immediate. Your prospect won't necessarily take time to visit your website after a primary meeting. Considering that the brochure is appropriate in front of them, it's going to often intrigue these phones learn more about your firm then visit your website.

An expertly designed print brochure is particularly important for small businesses. It builds credibility by conveying important messages in regards to the value of your products or services. It helps to construct your brand, and positions you as a legitimate business inside the minds of prospects and customers.

To get in touch with readers, every brochure needs three essential elements of design:

Attention-grabbing cover. Chances are your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they won't open and browse the rest of the brochure. To obtain the attention of the target audience, combine a visually appealing design by having an attention-grabbing headline that addresses a powerful benefit to your customers. Compelling content. You care a little more about your business than your prospects do; they aren't interested in an in depth history of your small business. Instead, they wish to know how your products or services can help them saving time, lower costs, have more sales, or run their business more effectively. Focus your articles on the problems and challenges your visitors face and how you solve them much better than your competitors. Use graphs, charts or images to aid support your articles, and convey your message quicker. Powerful proactive approach. The primary reason for a brochure is always to move individuals to the next phase from the sales cycle. Do you want them to see your web site? Pick up the phone and demand a free estimate? Contact you via email to get a downloadable white paper? A great call to action tells your readers exactly what you want them to do. In addition, it stands out in the rest of the copy so that readers can't miss it. From a visual standpoint, a brochure needs to appeal to your specific audience. As an example, if you serve a more conservative market, edgy or trendy elements of design might look clever to you, but they don't reflect the mindset of your readers.

Concurrently, consider the image you would like to project as a business. Most B2B firms make use of a matte finish on their brochures as it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, as they make product pictures and images stand out more.

Your layout and design of inside pages should deal with the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include lots of white space to really make the brochure easy to read.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image is a key ingredient in earning your prospect's trust.