The Elements of Effective Brochure Design3132473

You can think that an actual physical brochure isn't necessary anymore on this digital era, but guess again. A professionally designed and printed brochure can be a vital lead-nurturing tool. Whenever you meet someone face-to-face the very first time, whether it be at an event, trade show or an initial sales meeting, you are taking the time to find out about each other's businesses. But what happens after you leave? A well-executed capabilities brochure will remind your prospect of the services you are offering and, most of all, what sets you in addition to the competition.

In an initial contact, a tri-fold brochure design can be more effective than any other marketing asset because it's immediate. Your prospect won't necessarily take the time to visit your website after a preliminary meeting. Considering that the brochure is right in front of them, it's going to often intrigue these phones learn more about your firm after which visit your website.

An expertly designed print brochure is very important for small businesses. It builds credibility by conveying important messages concerning the value of your products or services. It helps to build your brand, and positions you being a legitimate business within the minds of prospects and customers.

For connecting with readers, every brochure needs three essential design elements:

Attention-grabbing cover. Odds are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they will not open and read the rest of the brochure. To get the attention of one's target audience, combine a visually appealing design having an attention-grabbing headline that addresses a robust benefit to your customers. Compelling content. You care a little more about your business than your prospects do; they are not interested in reveal history of your company. Instead, they want to know how your product or service can help them save your time, lower costs, acquire more sales, or run their business better. Focus your posts on the problems and challenges your clients face and just how you solve them much better than your competitors. Use graphs, charts or images to help support your content, and convey your message more quickly. Powerful call to action. The primary purpose of a brochure is always to move visitors to the next phase with the sales cycle. Do you need them to see your web site? Get the phone and demand a free estimate? Contact you via email to obtain a downloadable white paper? A great call to action tells your potential customers exactly what you want them to do. In addition, it stands out in the rest of the copy so that readers can't miss it. From a visual standpoint, a brochure has to appeal to your specific audience. For example, if you serve an even more conservative market, edgy or trendy elements of design might look clever to you, but they don't reflect the mindset of the readers.

Concurrently, consider the image you want to project like a business. Most B2B firms utilize a matte finish on the brochures as it looks more distinguished and professional. Retail companies tend to use glossy finishes, because they make product pictures and images stand out more.

Your layout and design of inside pages should work well with the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include a lot of white space to really make the brochure easy to read.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image is really a key ingredient in earning your prospect's trust.