The Elements of Effective Brochure Design3265104
It's possible to think that an actual brochure isn't necessary anymore within this digital era, but guess again. A professionally designed and printed brochure can be quite a vital lead-nurturing tool. Once you meet someone face-to-face for the first time, whether it be in an event, trade show or an initial sales meeting, you are taking the time to discover each other's businesses. But what happens once you leave? A well-executed capabilities brochure reminds your prospect of the services you offer and, most of all, what sets you apart from the competition.
In an initial contact, a catalogs could be more effective than some other marketing asset as it's immediate. Your prospect won't necessarily take the time to visit your website after a preliminary meeting. Because the brochure is right in front of them, it's going to often intrigue them to learn more about your firm then visit your website.
A professionally designed print brochure is particularly important for small enterprises. It builds credibility by conveying important messages in regards to the value of your products or services. It helps to construct your brand, and positions you like a legitimate business within the minds of prospects and customers.
To connect with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Chances are your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they don't open and study the rest of the brochure. To obtain the attention of one's target audience, combine a visually appealing design having an attention-grabbing headline that addresses a powerful benefit for your customers. Compelling content. You care much more about your business than your prospects do; they are not interested in a detailed history of your business. Instead, they wish to know how your product or service can help them saving time, lower costs, acquire more sales, or run their business more effectively. Focus your content on the problems and challenges your customers face and the way you solve them a lot better than your competitors. Use graphs, charts or images to help support your articles, and convey your message more quickly. Powerful proactive approach. The primary intent behind a brochure is to move individuals to the next phase from the sales cycle. Would you like them to go to your web site? Pick up the phone and demand a free estimate? Contact you via email to get a downloadable white paper? A good call to action tells your readers exactly what you'd like them to do. Additionally, it stands out from your rest of the copy in order that readers can't miss it. From a visual standpoint, a brochure must appeal to your particular audience. For instance, if you serve a more conservative market, edgy or trendy design elements might look clever to you personally, but they don't reflect the mindset of the readers.
Concurrently, consider the image you would like to project as a business. Most B2B firms make use of a matte finish on the brochures as it looks more distinguished and professional. Retail companies tend to use glossy finishes, as they make product pictures and images stand out more.
Your layout and design of inside pages should fully trust the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include lots of white space to really make the brochure readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image can be a key ingredient in earning your prospect's trust.
