The Elements of Effective Brochure Design3393078
One may think that an actual physical brochure isn't necessary anymore on this digital era, but guess again. A professionally designed and printed brochure can be quite a vital lead-nurturing tool. When you meet someone face-to-face for the first time, whether it be in an event, trade show or an initial sales meeting, you're taking the time to learn about each other's businesses. But what happens after you leave? A well-executed capabilities brochure will remind your prospect of the services you offer and, most of all, what sets you aside from the competition.
In an initial contact, a catalogs could be more effective than some other marketing asset since it is immediate. Your prospect won't necessarily spend some time to visit your website after a preliminary meeting. Since the brochure is right in front of them, it's going to often intrigue these phones learn more about your firm after which visit your website.
A professionally designed print brochure is very important for small businesses. It builds credibility by conveying important messages concerning the value of your merchandise. It helps to build your brand, and positions you as a legitimate business inside the minds of prospects and customers.
For connecting with readers, every brochure needs three essential design elements:
Attention-grabbing cover. Chances are your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they don't open and study the rest of the brochure. To find the attention of your target audience, combine a visually appealing design with an attention-grabbing headline that addresses a strong benefit to your customers. Compelling content. You care a little more about your business than your prospects do; they're not interested in a detailed history of your small business. Instead, they want to know how your merchandise can help them saving time, lower costs, get more sales, or run their business more effectively. Focus your articles on the problems and challenges your customers face and the way you solve them a lot better than your competitors. Use graphs, charts or images to help support your content, and convey your message quicker. Powerful call to action. The primary purpose of a brochure would be to move people to the next phase of the sales cycle. Would you like them to see your web site? Get the phone and demand a free estimate? Contact you via email to get a downloadable white paper? An excellent call to action tells your readers exactly what you'd like them to do. It also stands out in the rest of the copy in order that readers can't miss it. From your visual standpoint, a brochure has to appeal to your unique audience. For instance, if you serve a more conservative market, edgy or trendy design elements might look clever to you personally, but they don't reflect the mindset of the readers.
At the same time, consider the image you would like to project being a business. Most B2B firms make use of a matte finish on their own brochures since it looks more distinguished and professional. Retail companies tend to use glossy finishes, as they make product pictures and pictures stand out more.
Your layout and design of inside pages should fully trust the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include lots of white space to help make the brochure readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image is a key ingredient in earning your prospect's trust.
