The Elements of Effective Brochure Design3457854

One may think that an actual brochure isn't necessary anymore on this digital era, but guess again. A professionally designed and printed brochure can be quite a vital lead-nurturing tool. Whenever you meet someone face-to-face the first time, whether it be in an event, trade show or an initial sales meeting, you're taking the time to find out about each other's businesses. But what happens once you leave? A well-executed capabilities brochure reminds your prospect from the services you offer and, most of all, what sets you apart from the competition.

In a initial contact, a brochure design may be more effective than any other marketing asset because it's immediate. Your prospect won't necessarily take time to visit your website after a preliminary meeting. Considering that the brochure is appropriate in front of them, it will often intrigue these to learn more about your firm and then visit your website.

An expertly designed print brochure is very important for small enterprises. It builds credibility by conveying important messages about the value of your product or service. It helps to construct your brand, and positions you as a legitimate business within the minds of prospects and customers.

To connect with readers, every brochure needs three essential design elements:

Attention-grabbing cover. Likelihood is your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they don't open and study the rest of the brochure. To find the attention of one's target audience, combine a visually appealing design having an attention-grabbing headline that addresses a robust benefit to your customers. Compelling content. You care more about your business than your prospects do; they are not interested in a detailed history of your small business. Instead, they would like to know how your product or service can help them save your time, lower costs, acquire more sales, or run their business more efficiently. Focus your articles on the problems and challenges your visitors face and how you solve them much better than your competitors. Use graphs, charts or images to aid support your posts, and convey your message more quickly. Powerful call to action. The primary reason for a brochure would be to move individuals to the next phase with the sales cycle. Would you like them to go to your web site? Get the phone and call for a free estimate? Contact you via email to get a downloadable white paper? A good call to action tells your readers exactly what you want them to do. In addition, it stands out in the rest of the copy so that readers can't miss it. From your visual standpoint, a brochure needs to appeal to your specific audience. For instance, if you serve an even more conservative market, edgy or trendy design elements might look clever for you, but they don't reflect the mindset of your readers.

Simultaneously, consider the image you need to project like a business. Most B2B firms use a matte finish on their own brochures as it looks more distinguished and professional. Retail companies tend to use glossy finishes, as they make product pictures and images stand out more.

Your layout and design of inside pages should fully trust the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include plenty of white space to make the brochure easy to read.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image is a key ingredient in earning your prospect's trust.