The Elements of Effective Brochure Design3602458

You can think that an actual physical brochure isn't necessary anymore within this digital era, but guess again. An expertly designed and printed brochure can be a vital lead-nurturing tool. Whenever you meet someone face-to-face for the first time, whether it be at an event, trade exhibition or an initial sales meeting, you take the time to learn about each other's businesses. But what happens when you leave? A well-executed capabilities brochure will remind your prospect with the services you offer and, most of all, what sets you apart from the competition.

In an initial contact, a capability statment design can be more effective than some other marketing asset as it's immediate. Your prospect won't necessarily take the time to visit your website after a primary meeting. Considering that the brochure is appropriate in front of them, it will often intrigue these to learn more about your firm and then visit your website.

A professionally designed print brochure is especially important for smaller businesses. It builds credibility by conveying important messages concerning the value of your products or services. It helps to construct your brand, and positions you as a legitimate business in the minds of prospects and customers.

To get in touch with readers, every brochure needs three essential elements of design:

Attention-grabbing cover. Chances are your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they won't open and read the rest of the brochure. To obtain the attention of the target audience, combine a visually appealing design by having an attention-grabbing headline that addresses a strong benefit for your customers. Compelling content. You care more about your business than your prospects do; they aren't interested in reveal history of your small business. Instead, they wish to know how your product or service can help them save time, lower costs, acquire more sales, or run their business better. Focus your articles on the problems and challenges your visitors face and the way you solve them better than your competitors. Use graphs, charts or images to assist support your content, and convey your message quicker. Powerful call to action. The primary reason for a brochure would be to move people to the next phase with the sales cycle. Do you need them to visit your web site? Pick up the phone and require a free estimate? Contact you via email to get a downloadable white paper? A good call to action tells the future prospect exactly what you'd like them to do. Additionally, it stands out in the rest of the copy so that readers can't miss it. From a visual standpoint, a brochure has to appeal to your specific audience. As an example, if you serve a far more conservative market, edgy or trendy design elements might look clever for you, but they don't reflect the mindset of your readers.

Simultaneously, consider the image you need to project being a business. Most B2B firms make use of a matte finish on their brochures because it looks more distinguished and professional. Retail companies tend to use glossy finishes, since they make product pictures and pictures stand out more.

Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include a lot of white space to make the brochure easy to read.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image is a key ingredient in earning your prospect's trust.