The Elements of Effective Brochure Design3765750

One may think that a physical brochure isn't necessary anymore in this digital era, but guess again. A professionally designed and printed brochure can be a vital lead-nurturing tool. Whenever you meet someone face-to-face the very first time, whether it be with an event, trade exhibition or an initial sales meeting, you're taking the time to learn about each other's businesses. But what happens when you leave? A well-executed capabilities brochure will remind your prospect of the services you offer and, most importantly, what sets you aside from the competition.

In an initial contact, a flyers design can be more effective than any other marketing asset since it is immediate. Your prospect won't necessarily spend some time to visit your website after an initial meeting. Considering that the brochure is right in front of them, it's going to often intrigue them to learn more about your firm and then visit your website.

An expertly designed print brochure is very important for small enterprises. It builds credibility by conveying important messages in regards to the value of your products or services. It helps to build your brand, and positions you like a legitimate business within the minds of prospects and customers.

To get in touch with readers, every brochure needs three essential elements of design:

Attention-grabbing cover. Odds are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they don't open and study the rest of the brochure. To get the attention of your target audience, combine a visually appealing design by having an attention-grabbing headline that addresses a robust benefit for the customers. Compelling content. You care more about your business than your prospects do; they are not interested in an in depth history of your small business. Instead, they want to know how your product or service can help them save time, lower costs, have more sales, or run their business more effectively. Focus your content on the problems and challenges your visitors face and how you solve them better than your competitors. Use graphs, charts or images to assist support your posts, and convey your message quicker. Powerful proactive approach. The primary purpose of a brochure is to move visitors to the next phase of the sales cycle. Would you like them to visit your web site? Get the phone and call for a free estimate? Contact you via email to get a downloadable white paper? A good call to action tells your readers exactly what you'd like them to do. In addition, it stands out from the rest of the copy so that readers can't miss it. From the visual standpoint, a brochure needs to appeal to your unique audience. For instance, if you serve a more conservative market, edgy or trendy elements of design might look clever for you, but they don't reflect the mindset of the readers.

Simultaneously, consider the image you need to project as a business. Most B2B firms make use of a matte finish on the brochures as it looks more distinguished and professional. Retail companies tend to use glossy finishes, because they make product pictures and pictures stand out more.

Your design and layout of inside pages should fully trust the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include plenty of white space to really make the brochure easy to read.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image is a key ingredient in earning your prospect's trust.