The Elements of Effective Brochure Design3949727

It's possible to think that a physical brochure isn't necessary anymore within this digital era, but guess again. An expertly designed and printed brochure can be quite a vital lead-nurturing tool. Once you meet someone face-to-face for the first time, whether it be in an event, trade show or an initial sales meeting, you take the time to find out about each other's businesses. But what happens after you leave? A well-executed capabilities brochure will remind your prospect from the services you are offering and, most significantly, what sets you in addition to the competition.

Within an initial contact, a tri-fold brochure design may be more effective than every other marketing asset as it's immediate. Your prospect won't necessarily take the time to visit your website after an initial meeting. Because the brochure is right in front of them, it'll often intrigue these phones learn more about your firm and then visit your website.

A professionally designed print brochure is particularly important for small businesses. It builds credibility by conveying important messages concerning the value of your products or services. It helps to build your brand, and positions you being a legitimate business within the minds of prospects and customers.

To get in touch with readers, every brochure needs three essential design elements:

Attention-grabbing cover. Odds are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they won't open and browse the rest of the brochure. To find the attention of one's target audience, combine a visually appealing design having an attention-grabbing headline that addresses a robust benefit to your customers. Compelling content. You care a little more about your business than your prospects do; they aren't interested in a detailed history of your company. Instead, they wish to know how your product or service can help them save your time, lower costs, acquire more sales, or run their business more efficiently. Focus your posts on the problems and challenges your customers face and the way you solve them better than your competitors. Use graphs, charts or images to assist support your posts, and convey your message faster. Powerful call to action. The primary purpose of a brochure would be to move people to the next phase with the sales cycle. Do you need them to visit your web site? Grab the phone and call for a free estimate? Contact you via email to obtain a downloadable white paper? A good call to action tells your potential customers exactly what you want them to do. It also stands out from the rest of the copy to ensure that readers can't miss it. From the visual standpoint, a brochure must appeal to your unique audience. For example, if you serve a more conservative market, edgy or trendy elements of design might look clever to you, but they don't reflect the mindset of the readers.

Concurrently, consider the image you want to project as a business. Most B2B firms utilize a matte finish on their own brochures because it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, because they make product pictures and images stand out more.

Your design and layout of inside pages should deal with the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include plenty of white space to help make the brochure easy to read.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image can be a key ingredient in earning your prospect's trust.