The Elements of Effective Brochure Design4174652

One may think that a physical brochure isn't necessary anymore within this digital era, but guess again. A professionally designed and printed brochure could be a vital lead-nurturing tool. When you meet someone face-to-face for the first time, whether it be at an event, trade event or an initial sales meeting, you take the time to learn about each other's businesses. But what happens when you leave? A well-executed capabilities brochure reminds your prospect of the services you are offering and, most importantly, what sets you in addition to the competition.

Within an initial contact, a catalogs can be more effective than every other marketing asset as it's immediate. Your prospect won't necessarily take time to visit your website after a preliminary meeting. Considering that the brochure is right in front of them, it's going to often intrigue these phones learn more about your firm after which visit your website.

An expertly designed print brochure is especially important for smaller businesses. It builds credibility by conveying important messages about the value of your product or service. It helps to construct your brand, and positions you like a legitimate business within the minds of prospects and customers.

To connect with readers, every brochure needs three essential elements of design:

Attention-grabbing cover. Chances are your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they don't open and browse the rest of the brochure. To find the attention of one's target audience, combine a visually appealing design by having an attention-grabbing headline that addresses a robust benefit for the customers. Compelling content. You care much more about your business than your prospects do; they're not interested in reveal history of your company. Instead, they would like to know how your product or service can help them saving time, lower costs, acquire more sales, or run their business more effectively. Focus your posts on the problems and challenges your customers face and how you solve them better than your competitors. Use graphs, charts or images to aid support your posts, and convey your message faster. Powerful call to action. The primary reason for a brochure would be to move people to the next phase of the sales cycle. Do you need them to visit your web site? Get the phone and require a free estimate? Contact you via email to receive a downloadable white paper? An excellent call to action tells the future prospect exactly what you would like them to do. Additionally, it stands out from your rest of the copy to ensure that readers can't miss it. From the visual standpoint, a brochure needs to appeal to your particular audience. For instance, if you serve an even more conservative market, edgy or trendy design elements might look clever to you, but they don't reflect the mindset of your readers.

Simultaneously, consider the image you need to project as a business. Most B2B firms make use of a matte finish on their brochures as it looks more distinguished and professional. Retail companies tend to use glossy finishes, because they make product pictures and pictures stand out more.

Your layout and design of inside pages should deal with the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include a lot of white space to help make the brochure readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image can be a key ingredient in earning your prospect's trust.