The Elements of Effective Brochure Design4268272

It's possible to think that a physical brochure isn't necessary anymore in this digital era, but guess again. An expertly designed and printed brochure can be quite a vital lead-nurturing tool. Whenever you meet someone face-to-face the very first time, whether it be in an event, trade show or an initial sales meeting, you're taking the time to learn about each other's businesses. What happens once you leave? A well-executed capabilities brochure will remind your prospect of the services you offer and, most of all, what sets you apart from the competition.

In an initial contact, a bi-fold brochure design could be more effective than any other marketing asset since it is immediate. Your prospect won't necessarily take the time to visit your website after a primary meeting. Because the brochure is appropriate in front of them, it'll often intrigue these phones learn more about your firm then visit your website.

An expertly designed print brochure is especially important for small businesses. It builds credibility by conveying important messages concerning the value of your product or service. It helps to construct your brand, and positions you like a legitimate business inside the minds of prospects and customers.

To connect with readers, every brochure needs three essential design elements:

Attention-grabbing cover. Likelihood is your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they won't open and study the rest of the brochure. To get the attention of one's target audience, combine a visually appealing design with an attention-grabbing headline that addresses a strong benefit for your customers. Compelling content. You care more about your business than your prospects do; they're not interested in an in depth history of your small business. Instead, they would like to know how your products or services can help them saving time, lower costs, acquire more sales, or run their business better. Focus your posts on the problems and challenges your visitors face and the way you solve them a lot better than your competitors. Use graphs, charts or images to help support your posts, and convey your message faster. Powerful proactive approach. The primary reason for a brochure is always to move people to the next phase with the sales cycle. Would you like them to visit your web site? Grab the phone and call for a free estimate? Contact you via email to get a downloadable white paper? A great call to action tells your readers exactly what you would like them to do. It also stands out from the rest of the copy to ensure that readers can't miss it. From a visual standpoint, a brochure needs to appeal to your unique audience. For example, if you serve a more conservative market, edgy or trendy design elements might look clever to you personally, but they don't reflect the mindset of your readers.

At the same time, consider the image you would like to project as a business. Most B2B firms use a matte finish on their brochures because it looks more distinguished and professional. Retail companies often use glossy finishes, since they make product pictures and images stand out more.

Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include plenty of white space to help make the brochure readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image is really a key ingredient in earning your prospect's trust.