The Elements of Effective Brochure Design4625889

One may think that a physical brochure isn't necessary anymore in this digital era, but guess again. An expertly designed and printed brochure can be quite a vital lead-nurturing tool. When you meet someone face-to-face the very first time, whether it be in an event, trade exhibition or an initial sales meeting, you are taking the time to find out about each other's businesses. But what happens once you leave? A well-executed capabilities brochure will remind your prospect with the services you are offering and, most of all, what sets you aside from the competition.

In an initial contact, a capability statment design can be more effective than every other marketing asset because it's immediate. Your prospect won't necessarily take the time to visit your website after an initial meeting. Because the brochure is correct in front of them, it'll often intrigue these phones learn more about your firm and then visit your website.

A professionally designed print brochure is very important for small enterprises. It builds credibility by conveying important messages about the value of your product or service. It helps to construct your brand, and positions you being a legitimate business inside the minds of prospects and customers.

To connect with readers, every brochure needs three essential design elements:

Attention-grabbing cover. Odds are your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they will not open and read the rest of the brochure. To get the attention of the target audience, combine a visually appealing design with an attention-grabbing headline that addresses a powerful benefit for your customers. Compelling content. You care much more about your business than your prospects do; they are not interested in reveal history of your small business. Instead, they wish to know how your product or service can help them save your time, lower costs, acquire more sales, or run their business more effectively. Focus your posts on the problems and challenges your clients face and the way you solve them a lot better than your competitors. Use graphs, charts or images to aid support your articles, and convey your message quicker. Powerful call to action. The primary intent behind a brochure is to move visitors to the next phase of the sales cycle. Do you need them to visit your web site? Grab the phone and demand a free estimate? Contact you via email to receive a downloadable white paper? A good call to action tells the future prospect exactly what you want them to do. It also stands out from your rest of the copy to ensure that readers can't miss it. From the visual standpoint, a brochure must appeal to your specific audience. For instance, if you serve a far more conservative market, edgy or trendy design elements might look clever to you, but they don't reflect the mindset of one's readers.

Simultaneously, consider the image you need to project like a business. Most B2B firms use a matte finish on their own brochures since it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, as they make product pictures and images stand out more.

Your design and layout of inside pages should deal with the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include plenty of white space to help make the brochure easily readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image is a key ingredient in earning your prospect's trust.