The Elements of Effective Brochure Design4677523
You can think that an actual physical brochure isn't necessary anymore within this digital era, but guess again. An expertly designed and printed brochure could be a vital lead-nurturing tool. When you meet someone face-to-face for the first time, whether it be with an event, trade show or an initial sales meeting, you take the time to discover each other's businesses. What happens after you leave? A well-executed capabilities brochure will remind your prospect with the services you are offering and, most importantly, what sets you in addition to the competition.
In a initial contact, a catalogs can be more effective than some other marketing asset as it's immediate. Your prospect won't necessarily take time to visit your website after an initial meeting. Since the brochure is right in front of them, it will often intrigue these phones learn more about your firm then visit your website.
An expertly designed print brochure is very important for smaller businesses. It builds credibility by conveying important messages about the value of your product or service. It helps to build your brand, and positions you as a legitimate business in the minds of prospects and customers.
To connect with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Likelihood is your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they don't open and study the rest of the brochure. To get the attention of the target audience, combine a visually appealing design with an attention-grabbing headline that addresses a strong benefit to your customers. Compelling content. You care more about your business than your prospects do; they're not interested in reveal history of your company. Instead, they wish to know how your products or services can help them save time, lower costs, have more sales, or run their business more efficiently. Focus your articles on the problems and challenges your customers face and how you solve them a lot better than your competitors. Use graphs, charts or images to assist support your articles, and convey your message faster. Powerful call to action. The primary intent behind a brochure is always to move individuals to the next phase from the sales cycle. Do you need them to go to your web site? Grab the phone and require a free estimate? Contact you via email to obtain a downloadable white paper? An excellent call to action tells your readers exactly what you want them to do. Additionally, it stands out from your rest of the copy so that readers can't miss it. From your visual standpoint, a brochure needs to appeal to your particular audience. As an example, if you serve an even more conservative market, edgy or trendy design elements might look clever for you, but they don't reflect the mindset of the readers.
At the same time, consider the image you need to project like a business. Most B2B firms utilize a matte finish on their brochures since it looks more distinguished and professional. Retail companies tend to use glossy finishes, because they make product pictures and images stand out more.
Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include plenty of white space to really make the brochure readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image is really a key ingredient in earning your prospect's trust.
