The Elements of Effective Brochure Design4825821

One may think that a physical brochure isn't necessary anymore on this digital era, but guess again. An expertly designed and printed brochure can be quite a vital lead-nurturing tool. Whenever you meet someone face-to-face the very first time, whether it be with an event, trade event or an initial sales meeting, you take the time to learn about each other's businesses. What happens after you leave? A well-executed capabilities brochure will remind your prospect from the services you offer and, most importantly, what sets you aside from the competition.

In an initial contact, a brochure design may be more effective than every other marketing asset since it is immediate. Your prospect won't necessarily spend some time to visit your website after a primary meeting. Because the brochure is right in front of them, it's going to often intrigue these phones learn more about your firm then visit your website.

An expertly designed print brochure is particularly important for small enterprises. It builds credibility by conveying important messages in regards to the value of your merchandise. It helps to create your brand, and positions you like a legitimate business inside the minds of prospects and customers.

To connect with readers, every brochure needs three essential elements of design:

Attention-grabbing cover. Likelihood is your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they will not open and browse the rest of the brochure. To find the attention of your target audience, combine a visually appealing design with an attention-grabbing headline that addresses a powerful benefit for the customers. Compelling content. You care a little more about your business than your prospects do; they're not interested in an in depth history of your company. Instead, they would like to know how your product or service can help them saving time, lower costs, have more sales, or run their business more efficiently. Focus your content on the problems and challenges your customers face and how you solve them better than your competitors. Use graphs, charts or images to aid support your content, and convey your message faster. Powerful call to action. The primary reason for a brochure would be to move visitors to the next phase from the sales cycle. Would you like them to visit your web site? Grab the phone and demand a free estimate? Contact you via email to receive a downloadable white paper? A good call to action tells the future prospect exactly what you'd like them to do. In addition, it stands out in the rest of the copy to ensure that readers can't miss it. From a visual standpoint, a brochure needs to appeal to your unique audience. As an example, if you serve a more conservative market, edgy or trendy elements of design might look clever to you, but they don't reflect the mindset of the readers.

At the same time, consider the image you want to project like a business. Most B2B firms utilize a matte finish on the brochures since it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, since they make product pictures and images stand out more.

Your design and layout of inside pages should deal with the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include lots of white space to make the brochure easy to read.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image can be a key ingredient in earning your prospect's trust.