The Elements of Effective Brochure Design5363300
You can think that an actual brochure isn't necessary anymore in this digital era, but guess again. A professionally designed and printed brochure can be a vital lead-nurturing tool. Whenever you meet someone face-to-face the first time, whether it be at an event, trade event or an initial sales meeting, you are taking the time to find out about each other's businesses. But what happens after you leave? A well-executed capabilities brochure will remind your prospect with the services you offer and, most significantly, what sets you in addition to the competition.
In an initial contact, a flyers design could be more effective than every other marketing asset as it's immediate. Your prospect won't necessarily take the time to visit your website after a primary meeting. Because the brochure is right in front of them, it'll often intrigue these to learn more about your firm after which visit your website.
An expertly designed print brochure is very important for small businesses. It builds credibility by conveying important messages concerning the value of your merchandise. It helps to create your brand, and positions you as a legitimate business in the minds of prospects and customers.
To get in touch with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Likelihood is your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they will not open and read the rest of the brochure. To get the attention of one's target audience, combine a visually appealing design by having an attention-grabbing headline that addresses a strong benefit for your customers. Compelling content. You care more about your business than your prospects do; they are not interested in reveal history of your small business. Instead, they want to know how your product or service can help them save time, lower costs, have more sales, or run their business more effectively. Focus your content on the problems and challenges your customers face and just how you solve them much better than your competitors. Use graphs, charts or images to help support your posts, and convey your message more quickly. Powerful proactive approach. The primary intent behind a brochure is always to move visitors to the next phase from the sales cycle. Do you want them to go to your web site? Get the phone and require a free estimate? Contact you via email to receive a downloadable white paper? A great call to action tells the future prospect exactly what you'd like them to do. In addition, it stands out from the rest of the copy so that readers can't miss it. From the visual standpoint, a brochure must appeal to your specific audience. For example, if you serve an even more conservative market, edgy or trendy elements of design might look clever to you personally, but they don't reflect the mindset of the readers.
Concurrently, consider the image you need to project being a business. Most B2B firms utilize a matte finish on the brochures since it looks more distinguished and professional. Retail companies tend to use glossy finishes, because they make product pictures and pictures stand out more.
Your layout and design of inside pages should work well with the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include lots of white space to help make the brochure readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image is a key ingredient in earning your prospect's trust.
