The Elements of Effective Brochure Design5510998

It's possible to think that a physical brochure isn't necessary anymore within this digital era, but guess again. An expertly designed and printed brochure can be a vital lead-nurturing tool. Whenever you meet someone face-to-face the first time, whether it be with an event, trade show or an initial sales meeting, you're taking the time to find out about each other's businesses. What happens when you leave? A well-executed capabilities brochure reminds your prospect from the services you are offering and, most significantly, what sets you aside from the competition.

In an initial contact, a flyers design can be more effective than every other marketing asset as it's immediate. Your prospect won't necessarily take the time to visit your website after a primary meeting. Since the brochure is correct in front of them, it will often intrigue these phones learn more about your firm after which visit your website.

A professionally designed print brochure is especially important for small enterprises. It builds credibility by conveying important messages about the value of your products or services. It helps to create your brand, and positions you like a legitimate business inside the minds of prospects and customers.

To connect with readers, every brochure needs three essential elements of design:

Attention-grabbing cover. Chances are your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they won't open and read the rest of the brochure. To find the attention of your target audience, combine a visually appealing design having an attention-grabbing headline that addresses a powerful benefit for your customers. Compelling content. You care a little more about your business than your prospects do; they are not interested in a detailed history of your small business. Instead, they wish to know how your products or services can help them saving time, lower costs, have more sales, or run their business better. Focus your content on the problems and challenges your customers face and how you solve them much better than your competitors. Use graphs, charts or images to help support your content, and convey your message faster. Powerful proactive approach. The primary intent behind a brochure is to move people to the next phase from the sales cycle. Do you want them to see your web site? Pick up the phone and call for a free estimate? Contact you via email to obtain a downloadable white paper? A good call to action tells your readers exactly what you'd like them to do. It also stands out in the rest of the copy so that readers can't miss it. From your visual standpoint, a brochure needs to appeal to your specific audience. For example, if you serve an even more conservative market, edgy or trendy design elements might look clever to you, but they don't reflect the mindset of one's readers.

Simultaneously, consider the image you need to project as a business. Most B2B firms make use of a matte finish on the brochures as it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, since they make product pictures and pictures stand out more.

Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include lots of white space to make the brochure readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image is really a key ingredient in earning your prospect's trust.