The Elements of Effective Brochure Design5885305

One may think that a physical brochure isn't necessary anymore in this digital era, but guess again. A professionally designed and printed brochure could be a vital lead-nurturing tool. When you meet someone face-to-face the first time, whether it be at an event, trade show or an initial sales meeting, you're taking the time to learn about each other's businesses. But what happens when you leave? A well-executed capabilities brochure will remind your prospect from the services you offer and, most of all, what sets you apart from the competition.

Within an initial contact, a graphic designers could be more effective than some other marketing asset because it's immediate. Your prospect won't necessarily spend some time to visit your website after a primary meeting. Considering that the brochure is appropriate in front of them, it's going to often intrigue them to learn more about your firm and then visit your website.

A professionally designed print brochure is especially important for smaller businesses. It builds credibility by conveying important messages about the value of your products or services. It helps to build your brand, and positions you like a legitimate business within the minds of prospects and customers.

To connect with readers, every brochure needs three essential design elements:

Attention-grabbing cover. Chances are your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they will not open and browse the rest of the brochure. To get the attention of the target audience, combine a visually appealing design having an attention-grabbing headline that addresses a robust benefit for your customers. Compelling content. You care much more about your business than your prospects do; they aren't interested in a detailed history of your small business. Instead, they wish to know how your merchandise can help them save your time, lower costs, get more sales, or run their business better. Focus your articles on the problems and challenges your clients face and just how you solve them much better than your competitors. Use graphs, charts or images to aid support your articles, and convey your message more quickly. Powerful proactive approach. The primary reason for a brochure is to move visitors to the next phase from the sales cycle. Would you like them to go to your web site? Pick up the phone and call for a free estimate? Contact you via email to obtain a downloadable white paper? An excellent call to action tells your readers exactly what you would like them to do. Additionally, it stands out from the rest of the copy so that readers can't miss it. From the visual standpoint, a brochure must appeal to your particular audience. For example, if you serve an even more conservative market, edgy or trendy design elements might look clever for you, but they don't reflect the mindset of your readers.

At the same time, consider the image you would like to project being a business. Most B2B firms utilize a matte finish on their own brochures as it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, since they make product pictures and images stand out more.

Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include lots of white space to make the brochure easily readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image is really a key ingredient in earning your prospect's trust.