The Elements of Effective Brochure Design6477871

It's possible to think that an actual physical brochure isn't necessary anymore in this digital era, but guess again. An expertly designed and printed brochure can be a vital lead-nurturing tool. When you meet someone face-to-face the first time, whether it be with an event, trade event or an initial sales meeting, you take the time to find out about each other's businesses. But what happens after you leave? A well-executed capabilities brochure will remind your prospect from the services you offer and, most of all, what sets you in addition to the competition.

In an initial contact, a graphic designers can be more effective than every other marketing asset as it's immediate. Your prospect won't necessarily take time to visit your website after an initial meeting. Because the brochure is right in front of them, it's going to often intrigue these to learn more about your firm and then visit your website.

A professionally designed print brochure is especially important for smaller businesses. It builds credibility by conveying important messages in regards to the value of your products or services. It helps to create your brand, and positions you being a legitimate business inside the minds of prospects and customers.

For connecting with readers, every brochure needs three essential elements of design:

Attention-grabbing cover. Odds are your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they won't open and read the rest of the brochure. To get the attention of one's target audience, combine a visually appealing design having an attention-grabbing headline that addresses a powerful benefit for the customers. Compelling content. You care much more about your business than your prospects do; they aren't interested in an in depth history of your small business. Instead, they wish to know how your products or services can help them save your time, lower costs, get more sales, or run their business more effectively. Focus your content on the problems and challenges your clients face and just how you solve them better than your competitors. Use graphs, charts or images to help support your content, and convey your message faster. Powerful proactive approach. The primary intent behind a brochure is to move visitors to the next phase of the sales cycle. Do you need them to see your web site? Get the phone and demand a free estimate? Contact you via email to get a downloadable white paper? An excellent call to action tells your readers exactly what you would like them to do. It also stands out from the rest of the copy in order that readers can't miss it. From your visual standpoint, a brochure must appeal to your unique audience. As an example, if you serve an even more conservative market, edgy or trendy design elements might look clever for you, but they don't reflect the mindset of your readers.

At the same time, consider the image you need to project being a business. Most B2B firms utilize a matte finish on their brochures because it looks more distinguished and professional. Retail companies tend to use glossy finishes, as they make product pictures and images stand out more.

Your layout and design of inside pages should fully trust the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include lots of white space to help make the brochure easy to read.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image is really a key ingredient in earning your prospect's trust.