The Elements of Effective Brochure Design6690031

You can think that an actual brochure isn't necessary anymore in this digital era, but guess again. A professionally designed and printed brochure could be a vital lead-nurturing tool. Once you meet someone face-to-face for the first time, whether it be with an event, trade event or an initial sales meeting, you are taking the time to find out about each other's businesses. But what happens after you leave? A well-executed capabilities brochure will remind your prospect with the services you are offering and, most importantly, what sets you in addition to the competition.

In an initial contact, a graphic designers can be more effective than some other marketing asset since it is immediate. Your prospect won't necessarily take time to visit your website after a primary meeting. Since the brochure is appropriate in front of them, it's going to often intrigue them to learn more about your firm and then visit your website.

A professionally designed print brochure is particularly important for small businesses. It builds credibility by conveying important messages about the value of your products or services. It helps to build your brand, and positions you as a legitimate business in the minds of prospects and customers.

To connect with readers, every brochure needs three essential design elements:

Attention-grabbing cover. Odds are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they will not open and browse the rest of the brochure. To get the attention of the target audience, combine a visually appealing design by having an attention-grabbing headline that addresses a powerful benefit to your customers. Compelling content. You care a little more about your business than your prospects do; they are not interested in a detailed history of your business. Instead, they want to know how your product or service can help them save your time, lower costs, have more sales, or run their business more efficiently. Focus your posts on the problems and challenges your clients face and just how you solve them a lot better than your competitors. Use graphs, charts or images to assist support your content, and convey your message faster. Powerful call to action. The primary purpose of a brochure is always to move people to the next phase from the sales cycle. Do you need them to go to your web site? Grab the phone and call for a free estimate? Contact you via email to get a downloadable white paper? A good call to action tells your potential customers exactly what you'd like them to do. It also stands out from the rest of the copy in order that readers can't miss it. From a visual standpoint, a brochure has to appeal to your specific audience. For instance, if you serve a more conservative market, edgy or trendy design elements might look clever to you personally, but they don't reflect the mindset of one's readers.

At the same time, consider the image you need to project like a business. Most B2B firms make use of a matte finish on their own brochures since it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, because they make product pictures and images stand out more.

Your design and layout of inside pages should deal with the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include lots of white space to make the brochure readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image is a key ingredient in earning your prospect's trust.