The Elements of Effective Brochure Design676467

One may think that an actual brochure isn't necessary anymore on this digital era, but guess again. An expertly designed and printed brochure could be a vital lead-nurturing tool. Whenever you meet someone face-to-face the first time, whether it be at an event, trade exhibition or an initial sales meeting, you're taking the time to learn about each other's businesses. But what happens once you leave? A well-executed capabilities brochure will remind your prospect of the services you are offering and, most significantly, what sets you apart from the competition.

In an initial contact, a graphic designers may be more effective than every other marketing asset as it's immediate. Your prospect won't necessarily spend some time to visit your website after a primary meeting. Because the brochure is correct in front of them, it will often intrigue them to learn more about your firm after which visit your website.

A professionally designed print brochure is especially important for smaller businesses. It builds credibility by conveying important messages concerning the value of your product or service. It helps to build your brand, and positions you as a legitimate business within the minds of prospects and customers.

To get in touch with readers, every brochure needs three essential elements of design:

Attention-grabbing cover. Likelihood is your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they will not open and read the rest of the brochure. To get the attention of your target audience, combine a visually appealing design having an attention-grabbing headline that addresses a powerful benefit to your customers. Compelling content. You care much more about your business than your prospects do; they are not interested in a detailed history of your company. Instead, they wish to know how your product or service can help them save time, lower costs, acquire more sales, or run their business more efficiently. Focus your posts on the problems and challenges your customers face and how you solve them a lot better than your competitors. Use graphs, charts or images to aid support your content, and convey your message quicker. Powerful proactive approach. The primary purpose of a brochure is always to move people to the next phase with the sales cycle. Would you like them to go to your web site? Pick up the phone and demand a free estimate? Contact you via email to receive a downloadable white paper? A great call to action tells your readers exactly what you would like them to do. In addition, it stands out in the rest of the copy in order that readers can't miss it. From your visual standpoint, a brochure must appeal to your particular audience. For example, if you serve a more conservative market, edgy or trendy elements of design might look clever to you personally, but they don't reflect the mindset of your readers.

At the same time, consider the image you want to project as a business. Most B2B firms utilize a matte finish on the brochures since it looks more distinguished and professional. Retail companies often use glossy finishes, since they make product pictures and images stand out more.

Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include a lot of white space to really make the brochure easy to read.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image can be a key ingredient in earning your prospect's trust.