The Elements of Effective Brochure Design6853215

One may think that a physical brochure isn't necessary anymore within this digital era, but guess again. A professionally designed and printed brochure could be a vital lead-nurturing tool. Whenever you meet someone face-to-face the first time, whether it be at an event, trade exhibition or an initial sales meeting, you're taking the time to find out about each other's businesses. What happens when you leave? A well-executed capabilities brochure will remind your prospect from the services you are offering and, most significantly, what sets you aside from the competition.

In a initial contact, a brochure design could be more effective than some other marketing asset as it's immediate. Your prospect won't necessarily spend some time to visit your website after an initial meeting. Since the brochure is right in front of them, it will often intrigue these to learn more about your firm then visit your website.

An expertly designed print brochure is particularly important for small enterprises. It builds credibility by conveying important messages in regards to the value of your product or service. It helps to construct your brand, and positions you as a legitimate business within the minds of prospects and customers.

To get in touch with readers, every brochure needs three essential elements of design:

Attention-grabbing cover. Likelihood is your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they don't open and browse the rest of the brochure. To get the attention of the target audience, combine a visually appealing design with an attention-grabbing headline that addresses a robust benefit to your customers. Compelling content. You care much more about your business than your prospects do; they are not interested in an in depth history of your business. Instead, they would like to know how your products or services can help them save time, lower costs, acquire more sales, or run their business more effectively. Focus your articles on the problems and challenges your customers face and the way you solve them a lot better than your competitors. Use graphs, charts or images to assist support your content, and convey your message more quickly. Powerful call to action. The primary purpose of a brochure is to move people to the next phase of the sales cycle. Do you want them to go to your web site? Grab the phone and require a free estimate? Contact you via email to receive a downloadable white paper? An excellent call to action tells your readers exactly what you want them to do. In addition, it stands out from your rest of the copy so that readers can't miss it. From the visual standpoint, a brochure needs to appeal to your unique audience. For example, if you serve a more conservative market, edgy or trendy design elements might look clever for you, but they don't reflect the mindset of the readers.

At the same time, consider the image you would like to project being a business. Most B2B firms use a matte finish on their own brochures because it looks more distinguished and professional. Retail companies often use glossy finishes, as they make product pictures and pictures stand out more.

Your design and layout of inside pages should deal with the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include plenty of white space to help make the brochure easily readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image is a key ingredient in earning your prospect's trust.