The Elements of Effective Brochure Design700967

One may think that an actual brochure isn't necessary anymore on this digital era, but guess again. A professionally designed and printed brochure can be a vital lead-nurturing tool. Once you meet someone face-to-face the first time, whether it be at an event, trade show or an initial sales meeting, you're taking the time to discover each other's businesses. What happens once you leave? A well-executed capabilities brochure will remind your prospect of the services you are offering and, most significantly, what sets you aside from the competition.

In an initial contact, a bi-fold brochure design may be more effective than some other marketing asset as it's immediate. Your prospect won't necessarily spend some time to visit your website after a primary meeting. Considering that the brochure is appropriate in front of them, it will often intrigue these to learn more about your firm and then visit your website.

A professionally designed print brochure is particularly important for smaller businesses. It builds credibility by conveying important messages about the value of your products or services. It helps to create your brand, and positions you being a legitimate business inside the minds of prospects and customers.

To connect with readers, every brochure needs three essential elements of design:

Attention-grabbing cover. Chances are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they won't open and read the rest of the brochure. To obtain the attention of the target audience, combine a visually appealing design having an attention-grabbing headline that addresses a powerful benefit for your customers. Compelling content. You care more about your business than your prospects do; they're not interested in an in depth history of your business. Instead, they wish to know how your product or service can help them save your time, lower costs, get more sales, or run their business better. Focus your content on the problems and challenges your customers face and just how you solve them a lot better than your competitors. Use graphs, charts or images to aid support your posts, and convey your message more quickly. Powerful call to action. The primary intent behind a brochure is always to move visitors to the next phase with the sales cycle. Would you like them to visit your web site? Pick up the phone and call for a free estimate? Contact you via email to receive a downloadable white paper? A good call to action tells the future prospect exactly what you would like them to do. Additionally, it stands out from the rest of the copy in order that readers can't miss it. From a visual standpoint, a brochure needs to appeal to your specific audience. For example, if you serve an even more conservative market, edgy or trendy design elements might look clever to you personally, but they don't reflect the mindset of your readers.

Concurrently, consider the image you need to project like a business. Most B2B firms make use of a matte finish on the brochures since it looks more distinguished and professional. Retail companies tend to use glossy finishes, since they make product pictures and images stand out more.

Your layout and design of inside pages should fully trust the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include plenty of white space to make the brochure easy to read.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image can be a key ingredient in earning your prospect's trust.