The Elements of Effective Brochure Design7141206
One may think that an actual brochure isn't necessary anymore in this digital era, but guess again. A professionally designed and printed brochure can be a vital lead-nurturing tool. Whenever you meet someone face-to-face the very first time, whether it be at an event, trade show or an initial sales meeting, you're taking the time to find out about each other's businesses. What happens when you leave? A well-executed capabilities brochure will remind your prospect of the services you offer and, most significantly, what sets you apart from the competition.
In an initial contact, a capability statment design could be more effective than some other marketing asset as it's immediate. Your prospect won't necessarily spend some time to visit your website after an initial meeting. Since the brochure is appropriate in front of them, it'll often intrigue these to learn more about your firm then visit your website.
A professionally designed print brochure is particularly important for small businesses. It builds credibility by conveying important messages concerning the value of your product or service. It helps to construct your brand, and positions you being a legitimate business within the minds of prospects and customers.
To get in touch with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Odds are your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they will not open and browse the rest of the brochure. To find the attention of one's target audience, combine a visually appealing design by having an attention-grabbing headline that addresses a powerful benefit for the customers. Compelling content. You care more about your business than your prospects do; they are not interested in an in depth history of your company. Instead, they would like to know how your merchandise can help them save your time, lower costs, get more sales, or run their business better. Focus your content on the problems and challenges your clients face and the way you solve them a lot better than your competitors. Use graphs, charts or images to aid support your posts, and convey your message quicker. Powerful call to action. The primary intent behind a brochure is always to move people to the next phase from the sales cycle. Would you like them to see your web site? Pick up the phone and demand a free estimate? Contact you via email to receive a downloadable white paper? An excellent call to action tells your potential customers exactly what you would like them to do. It also stands out from the rest of the copy in order that readers can't miss it. From the visual standpoint, a brochure has to appeal to your specific audience. For instance, if you serve a far more conservative market, edgy or trendy elements of design might look clever for you, but they don't reflect the mindset of one's readers.
Simultaneously, consider the image you need to project like a business. Most B2B firms use a matte finish on their own brochures as it looks more distinguished and professional. Retail companies often use glossy finishes, since they make product pictures and pictures stand out more.
Your design and layout of inside pages should fully trust the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include lots of white space to make the brochure easy to read.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image is really a key ingredient in earning your prospect's trust.
