The Elements of Effective Brochure Design7322537

You can think that a physical brochure isn't necessary anymore in this digital era, but guess again. An expertly designed and printed brochure can be a vital lead-nurturing tool. When you meet someone face-to-face the first time, whether it be with an event, trade exhibition or an initial sales meeting, you are taking the time to discover each other's businesses. What happens once you leave? A well-executed capabilities brochure will remind your prospect of the services you offer and, most significantly, what sets you in addition to the competition.

In a initial contact, a bi-fold brochure design may be more effective than every other marketing asset because it's immediate. Your prospect won't necessarily take the time to visit your website after a preliminary meeting. Because the brochure is right in front of them, it's going to often intrigue these phones learn more about your firm then visit your website.

A professionally designed print brochure is particularly important for small enterprises. It builds credibility by conveying important messages about the value of your products or services. It helps to build your brand, and positions you like a legitimate business within the minds of prospects and customers.

For connecting with readers, every brochure needs three essential elements of design:

Attention-grabbing cover. Odds are your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they don't open and study the rest of the brochure. To get the attention of your target audience, combine a visually appealing design by having an attention-grabbing headline that addresses a strong benefit for the customers. Compelling content. You care much more about your business than your prospects do; they aren't interested in an in depth history of your business. Instead, they want to know how your merchandise can help them save your time, lower costs, acquire more sales, or run their business better. Focus your posts on the problems and challenges your clients face and just how you solve them a lot better than your competitors. Use graphs, charts or images to help support your posts, and convey your message more quickly. Powerful call to action. The primary intent behind a brochure is to move visitors to the next phase of the sales cycle. Do you want them to see your web site? Get the phone and demand a free estimate? Contact you via email to obtain a downloadable white paper? A great call to action tells the future prospect exactly what you want them to do. In addition, it stands out from the rest of the copy so that readers can't miss it. From your visual standpoint, a brochure must appeal to your specific audience. For instance, if you serve an even more conservative market, edgy or trendy elements of design might look clever for you, but they don't reflect the mindset of the readers.

At the same time, consider the image you want to project being a business. Most B2B firms utilize a matte finish on the brochures because it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, as they make product pictures and images stand out more.

Your layout and design of inside pages should deal with the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include plenty of white space to really make the brochure easy to read.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image is really a key ingredient in earning your prospect's trust.