The Elements of Effective Brochure Design7337531

One may think that an actual physical brochure isn't necessary anymore within this digital era, but guess again. A professionally designed and printed brochure could be a vital lead-nurturing tool. Whenever you meet someone face-to-face for the first time, whether it be with an event, trade show or an initial sales meeting, you take the time to find out about each other's businesses. What happens when you leave? A well-executed capabilities brochure reminds your prospect from the services you offer and, most importantly, what sets you apart from the competition.

In a initial contact, a graphic designers could be more effective than some other marketing asset since it is immediate. Your prospect won't necessarily take time to visit your website after a preliminary meeting. Considering that the brochure is right in front of them, it will often intrigue them to learn more about your firm after which visit your website.

An expertly designed print brochure is very important for smaller businesses. It builds credibility by conveying important messages concerning the value of your product or service. It helps to build your brand, and positions you as a legitimate business within the minds of prospects and customers.

To connect with readers, every brochure needs three essential elements of design:

Attention-grabbing cover. Odds are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they will not open and browse the rest of the brochure. To get the attention of one's target audience, combine a visually appealing design by having an attention-grabbing headline that addresses a strong benefit for the customers. Compelling content. You care much more about your business than your prospects do; they are not interested in reveal history of your small business. Instead, they would like to know how your products or services can help them save time, lower costs, acquire more sales, or run their business more efficiently. Focus your content on the problems and challenges your clients face and the way you solve them much better than your competitors. Use graphs, charts or images to aid support your articles, and convey your message more quickly. Powerful call to action. The primary purpose of a brochure is always to move individuals to the next phase with the sales cycle. Do you want them to see your web site? Grab the phone and require a free estimate? Contact you via email to get a downloadable white paper? A great call to action tells your readers exactly what you want them to do. It also stands out from your rest of the copy so that readers can't miss it. From the visual standpoint, a brochure has to appeal to your unique audience. For example, if you serve a more conservative market, edgy or trendy elements of design might look clever to you personally, but they don't reflect the mindset of one's readers.

At the same time, consider the image you need to project as a business. Most B2B firms make use of a matte finish on their own brochures since it looks more distinguished and professional. Retail companies often use glossy finishes, since they make product pictures and images stand out more.

Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include lots of white space to make the brochure easily readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image can be a key ingredient in earning your prospect's trust.