The Elements of Effective Brochure Design7338926

You can think that an actual physical brochure isn't necessary anymore on this digital era, but guess again. A professionally designed and printed brochure could be a vital lead-nurturing tool. Whenever you meet someone face-to-face the first time, whether it be in an event, trade show or an initial sales meeting, you're taking the time to discover each other's businesses. What happens when you leave? A well-executed capabilities brochure will remind your prospect of the services you are offering and, most significantly, what sets you aside from the competition.

In an initial contact, a graphic designers could be more effective than any other marketing asset because it's immediate. Your prospect won't necessarily take the time to visit your website after a preliminary meeting. Since the brochure is appropriate in front of them, it'll often intrigue these to learn more about your firm after which visit your website.

A professionally designed print brochure is very important for smaller businesses. It builds credibility by conveying important messages in regards to the value of your merchandise. It helps to create your brand, and positions you as a legitimate business within the minds of prospects and customers.

For connecting with readers, every brochure needs three essential elements of design:

Attention-grabbing cover. Odds are your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they don't open and study the rest of the brochure. To get the attention of your target audience, combine a visually appealing design having an attention-grabbing headline that addresses a strong benefit for the customers. Compelling content. You care more about your business than your prospects do; they aren't interested in an in depth history of your business. Instead, they would like to know how your product or service can help them saving time, lower costs, acquire more sales, or run their business more efficiently. Focus your posts on the problems and challenges your customers face and how you solve them better than your competitors. Use graphs, charts or images to assist support your content, and convey your message more quickly. Powerful call to action. The primary reason for a brochure would be to move people to the next phase of the sales cycle. Do you want them to visit your web site? Get the phone and require a free estimate? Contact you via email to get a downloadable white paper? An excellent call to action tells your readers exactly what you want them to do. It also stands out from the rest of the copy so that readers can't miss it. From a visual standpoint, a brochure has to appeal to your particular audience. For instance, if you serve an even more conservative market, edgy or trendy elements of design might look clever to you, but they don't reflect the mindset of one's readers.

At the same time, consider the image you would like to project as a business. Most B2B firms make use of a matte finish on their brochures because it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, since they make product pictures and pictures stand out more.

Your layout and design of inside pages should work well with the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include lots of white space to make the brochure readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image can be a key ingredient in earning your prospect's trust.