The Elements of Effective Brochure Design7561902
It's possible to think that a physical brochure isn't necessary anymore within this digital era, but guess again. An expertly designed and printed brochure could be a vital lead-nurturing tool. When you meet someone face-to-face for the first time, whether it be in an event, trade event or an initial sales meeting, you're taking the time to discover each other's businesses. What happens when you leave? A well-executed capabilities brochure reminds your prospect from the services you offer and, most importantly, what sets you aside from the competition.
In an initial contact, a brochure design may be more effective than every other marketing asset because it's immediate. Your prospect won't necessarily spend some time to visit your website after an initial meeting. Considering that the brochure is appropriate in front of them, it'll often intrigue them to learn more about your firm and then visit your website.
An expertly designed print brochure is especially important for small enterprises. It builds credibility by conveying important messages about the value of your merchandise. It helps to build your brand, and positions you like a legitimate business inside the minds of prospects and customers.
To get in touch with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Odds are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they don't open and read the rest of the brochure. To get the attention of the target audience, combine a visually appealing design with an attention-grabbing headline that addresses a powerful benefit to your customers. Compelling content. You care much more about your business than your prospects do; they are not interested in an in depth history of your business. Instead, they want to know how your product or service can help them save your time, lower costs, have more sales, or run their business more efficiently. Focus your articles on the problems and challenges your clients face and the way you solve them a lot better than your competitors. Use graphs, charts or images to help support your articles, and convey your message quicker. Powerful proactive approach. The primary intent behind a brochure would be to move visitors to the next phase of the sales cycle. Would you like them to see your web site? Get the phone and call for a free estimate? Contact you via email to obtain a downloadable white paper? An excellent call to action tells your potential customers exactly what you want them to do. In addition, it stands out from your rest of the copy to ensure that readers can't miss it. From a visual standpoint, a brochure has to appeal to your unique audience. As an example, if you serve a more conservative market, edgy or trendy design elements might look clever for you, but they don't reflect the mindset of one's readers.
At the same time, consider the image you would like to project like a business. Most B2B firms make use of a matte finish on their own brochures as it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, because they make product pictures and images stand out more.
Your design and layout of inside pages should fully trust the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include lots of white space to help make the brochure easily readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image is really a key ingredient in earning your prospect's trust.
