The Elements of Effective Brochure Design7802798
One may think that an actual brochure isn't necessary anymore in this digital era, but guess again. A professionally designed and printed brochure could be a vital lead-nurturing tool. Whenever you meet someone face-to-face for the first time, whether it be at an event, trade event or an initial sales meeting, you take the time to discover each other's businesses. What happens after you leave? A well-executed capabilities brochure reminds your prospect of the services you offer and, most importantly, what sets you apart from the competition.
In an initial contact, a tri-fold brochure design may be more effective than any other marketing asset because it's immediate. Your prospect won't necessarily spend some time to visit your website after a preliminary meeting. Because the brochure is appropriate in front of them, it'll often intrigue these to learn more about your firm after which visit your website.
An expertly designed print brochure is particularly important for small businesses. It builds credibility by conveying important messages about the value of your products or services. It helps to build your brand, and positions you like a legitimate business inside the minds of prospects and customers.
To connect with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Odds are your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they won't open and read the rest of the brochure. To get the attention of one's target audience, combine a visually appealing design having an attention-grabbing headline that addresses a strong benefit for your customers. Compelling content. You care a little more about your business than your prospects do; they aren't interested in reveal history of your business. Instead, they want to know how your product or service can help them save your time, lower costs, get more sales, or run their business better. Focus your posts on the problems and challenges your customers face and the way you solve them a lot better than your competitors. Use graphs, charts or images to aid support your articles, and convey your message more quickly. Powerful proactive approach. The primary purpose of a brochure would be to move individuals to the next phase with the sales cycle. Would you like them to visit your web site? Grab the phone and require a free estimate? Contact you via email to obtain a downloadable white paper? A great call to action tells the future prospect exactly what you'd like them to do. Additionally, it stands out from your rest of the copy to ensure that readers can't miss it. From your visual standpoint, a brochure needs to appeal to your unique audience. For example, if you serve an even more conservative market, edgy or trendy elements of design might look clever to you, but they don't reflect the mindset of your readers.
Concurrently, consider the image you want to project as a business. Most B2B firms use a matte finish on the brochures as it looks more distinguished and professional. Retail companies often use glossy finishes, as they make product pictures and images stand out more.
Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include plenty of white space to really make the brochure easy to read.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image is a key ingredient in earning your prospect's trust.
