The Elements of Effective Brochure Design7893336
It's possible to think that an actual physical brochure isn't necessary anymore in this digital era, but guess again. An expertly designed and printed brochure can be a vital lead-nurturing tool. When you meet someone face-to-face for the first time, whether it be in an event, trade show or an initial sales meeting, you're taking the time to learn about each other's businesses. What happens when you leave? A well-executed capabilities brochure will remind your prospect with the services you offer and, most significantly, what sets you aside from the competition.
In an initial contact, a tri-fold brochure design may be more effective than every other marketing asset as it's immediate. Your prospect won't necessarily take time to visit your website after an initial meeting. Since the brochure is correct in front of them, it's going to often intrigue them to learn more about your firm after which visit your website.
A professionally designed print brochure is especially important for smaller businesses. It builds credibility by conveying important messages in regards to the value of your merchandise. It helps to build your brand, and positions you as a legitimate business inside the minds of prospects and customers.
To connect with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Odds are your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they won't open and browse the rest of the brochure. To find the attention of your target audience, combine a visually appealing design with an attention-grabbing headline that addresses a robust benefit for your customers. Compelling content. You care much more about your business than your prospects do; they're not interested in a detailed history of your business. Instead, they would like to know how your product or service can help them save time, lower costs, get more sales, or run their business more effectively. Focus your posts on the problems and challenges your visitors face and how you solve them much better than your competitors. Use graphs, charts or images to aid support your content, and convey your message quicker. Powerful proactive approach. The primary purpose of a brochure would be to move people to the next phase of the sales cycle. Do you want them to see your web site? Grab the phone and require a free estimate? Contact you via email to obtain a downloadable white paper? A good call to action tells your potential customers exactly what you would like them to do. Additionally, it stands out from the rest of the copy so that readers can't miss it. From a visual standpoint, a brochure must appeal to your particular audience. For instance, if you serve a more conservative market, edgy or trendy design elements might look clever to you, but they don't reflect the mindset of the readers.
Simultaneously, consider the image you want to project being a business. Most B2B firms use a matte finish on their brochures since it looks more distinguished and professional. Retail companies often use glossy finishes, because they make product pictures and pictures stand out more.
Your layout and design of inside pages should fully trust the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include lots of white space to help make the brochure easy to read.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image can be a key ingredient in earning your prospect's trust.
