The Elements of Effective Brochure Design8555949
It's possible to think that an actual brochure isn't necessary anymore within this digital era, but guess again. An expertly designed and printed brochure can be quite a vital lead-nurturing tool. Whenever you meet someone face-to-face the first time, whether it be at an event, trade event or an initial sales meeting, you take the time to learn about each other's businesses. But what happens when you leave? A well-executed capabilities brochure will remind your prospect from the services you offer and, most of all, what sets you aside from the competition.
In a initial contact, a bi-fold brochure design could be more effective than every other marketing asset because it's immediate. Your prospect won't necessarily take the time to visit your website after a preliminary meeting. Because the brochure is appropriate in front of them, it will often intrigue these phones learn more about your firm and then visit your website.
An expertly designed print brochure is especially important for small enterprises. It builds credibility by conveying important messages about the value of your products or services. It helps to construct your brand, and positions you as a legitimate business in the minds of prospects and customers.
To connect with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Chances are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they will not open and study the rest of the brochure. To obtain the attention of the target audience, combine a visually appealing design having an attention-grabbing headline that addresses a robust benefit for your customers. Compelling content. You care more about your business than your prospects do; they're not interested in a detailed history of your company. Instead, they wish to know how your product or service can help them saving time, lower costs, have more sales, or run their business better. Focus your articles on the problems and challenges your visitors face and just how you solve them better than your competitors. Use graphs, charts or images to assist support your content, and convey your message quicker. Powerful call to action. The primary purpose of a brochure is to move visitors to the next phase with the sales cycle. Do you need them to go to your web site? Get the phone and require a free estimate? Contact you via email to obtain a downloadable white paper? A great call to action tells the future prospect exactly what you would like them to do. Additionally, it stands out from your rest of the copy in order that readers can't miss it. From the visual standpoint, a brochure has to appeal to your particular audience. For example, if you serve a more conservative market, edgy or trendy elements of design might look clever to you personally, but they don't reflect the mindset of one's readers.
Simultaneously, consider the image you want to project being a business. Most B2B firms utilize a matte finish on their brochures because it looks more distinguished and professional. Retail companies tend to use glossy finishes, because they make product pictures and images stand out more.
Your design and layout of inside pages should fully trust the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include lots of white space to make the brochure readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image is really a key ingredient in earning your prospect's trust.
