The Elements of Effective Brochure Design8901281

One may think that an actual physical brochure isn't necessary anymore on this digital era, but guess again. A professionally designed and printed brochure can be a vital lead-nurturing tool. Once you meet someone face-to-face the very first time, whether it be in an event, trade event or an initial sales meeting, you take the time to discover each other's businesses. What happens once you leave? A well-executed capabilities brochure reminds your prospect with the services you are offering and, most importantly, what sets you aside from the competition.

In an initial contact, a tri-fold brochure design may be more effective than any other marketing asset because it's immediate. Your prospect won't necessarily take the time to visit your website after a primary meeting. Considering that the brochure is right in front of them, it will often intrigue these phones learn more about your firm then visit your website.

An expertly designed print brochure is very important for small enterprises. It builds credibility by conveying important messages concerning the value of your products or services. It helps to create your brand, and positions you like a legitimate business in the minds of prospects and customers.

For connecting with readers, every brochure needs three essential elements of design:

Attention-grabbing cover. Chances are your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they will not open and study the rest of the brochure. To find the attention of the target audience, combine a visually appealing design by having an attention-grabbing headline that addresses a robust benefit for the customers. Compelling content. You care much more about your business than your prospects do; they're not interested in reveal history of your company. Instead, they wish to know how your products or services can help them saving time, lower costs, acquire more sales, or run their business more efficiently. Focus your content on the problems and challenges your customers face and how you solve them much better than your competitors. Use graphs, charts or images to aid support your content, and convey your message faster. Powerful proactive approach. The primary reason for a brochure is always to move people to the next phase with the sales cycle. Would you like them to go to your web site? Grab the phone and call for a free estimate? Contact you via email to receive a downloadable white paper? A good call to action tells the future prospect exactly what you would like them to do. It also stands out from the rest of the copy so that readers can't miss it. From the visual standpoint, a brochure must appeal to your particular audience. For example, if you serve a more conservative market, edgy or trendy design elements might look clever to you, but they don't reflect the mindset of your readers.

Concurrently, consider the image you would like to project being a business. Most B2B firms utilize a matte finish on their brochures as it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, since they make product pictures and images stand out more.

Your design and layout of inside pages should deal with the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include lots of white space to help make the brochure readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image is a key ingredient in earning your prospect's trust.