The Elements of Effective Brochure Design9040264
It's possible to think that an actual brochure isn't necessary anymore within this digital era, but guess again. An expertly designed and printed brochure can be quite a vital lead-nurturing tool. When you meet someone face-to-face for the first time, whether it be at an event, trade event or an initial sales meeting, you are taking the time to discover each other's businesses. But what happens after you leave? A well-executed capabilities brochure will remind your prospect of the services you offer and, most of all, what sets you apart from the competition.
Within an initial contact, a flyers design could be more effective than every other marketing asset because it's immediate. Your prospect won't necessarily spend some time to visit your website after a primary meeting. Since the brochure is appropriate in front of them, it will often intrigue these phones learn more about your firm then visit your website.
A professionally designed print brochure is particularly important for smaller businesses. It builds credibility by conveying important messages concerning the value of your product or service. It helps to build your brand, and positions you as a legitimate business in the minds of prospects and customers.
To get in touch with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Odds are your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they don't open and browse the rest of the brochure. To obtain the attention of your target audience, combine a visually appealing design having an attention-grabbing headline that addresses a powerful benefit for your customers. Compelling content. You care a little more about your business than your prospects do; they're not interested in an in depth history of your small business. Instead, they wish to know how your products or services can help them saving time, lower costs, get more sales, or run their business more effectively. Focus your posts on the problems and challenges your customers face and the way you solve them a lot better than your competitors. Use graphs, charts or images to assist support your articles, and convey your message quicker. Powerful proactive approach. The primary intent behind a brochure is to move visitors to the next phase with the sales cycle. Would you like them to see your web site? Grab the phone and call for a free estimate? Contact you via email to receive a downloadable white paper? A good call to action tells your potential customers exactly what you'd like them to do. It also stands out from your rest of the copy so that readers can't miss it. From a visual standpoint, a brochure needs to appeal to your unique audience. As an example, if you serve a more conservative market, edgy or trendy elements of design might look clever for you, but they don't reflect the mindset of one's readers.
At the same time, consider the image you want to project as a business. Most B2B firms make use of a matte finish on the brochures because it looks more distinguished and professional. Retail companies often use glossy finishes, since they make product pictures and images stand out more.
Your layout and design of inside pages should work well with the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include a lot of white space to help make the brochure easy to read.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image is a key ingredient in earning your prospect's trust.
