The Elements of Effective Brochure Design919961

One may think that an actual physical brochure isn't necessary anymore in this digital era, but guess again. An expertly designed and printed brochure can be a vital lead-nurturing tool. Once you meet someone face-to-face for the first time, whether it be with an event, trade event or an initial sales meeting, you are taking the time to find out about each other's businesses. But what happens after you leave? A well-executed capabilities brochure reminds your prospect of the services you are offering and, most of all, what sets you in addition to the competition.

In an initial contact, a bi-fold brochure design could be more effective than any other marketing asset because it's immediate. Your prospect won't necessarily take the time to visit your website after a preliminary meeting. Because the brochure is right in front of them, it's going to often intrigue these phones learn more about your firm then visit your website.

A professionally designed print brochure is especially important for smaller businesses. It builds credibility by conveying important messages about the value of your product or service. It helps to create your brand, and positions you being a legitimate business inside the minds of prospects and customers.

To get in touch with readers, every brochure needs three essential elements of design:

Attention-grabbing cover. Odds are your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they won't open and browse the rest of the brochure. To obtain the attention of your target audience, combine a visually appealing design having an attention-grabbing headline that addresses a robust benefit for your customers. Compelling content. You care much more about your business than your prospects do; they're not interested in reveal history of your business. Instead, they wish to know how your merchandise can help them saving time, lower costs, get more sales, or run their business more efficiently. Focus your articles on the problems and challenges your clients face and how you solve them better than your competitors. Use graphs, charts or images to aid support your articles, and convey your message quicker. Powerful call to action. The primary reason for a brochure is always to move people to the next phase of the sales cycle. Do you want them to go to your web site? Pick up the phone and demand a free estimate? Contact you via email to obtain a downloadable white paper? A good call to action tells the future prospect exactly what you would like them to do. Additionally, it stands out in the rest of the copy to ensure that readers can't miss it. From a visual standpoint, a brochure must appeal to your specific audience. As an example, if you serve a more conservative market, edgy or trendy elements of design might look clever to you personally, but they don't reflect the mindset of the readers.

At the same time, consider the image you need to project as a business. Most B2B firms make use of a matte finish on their own brochures since it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, because they make product pictures and pictures stand out more.

Your layout and design of inside pages should work well with the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include plenty of white space to help make the brochure easy to read.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image is a key ingredient in earning your prospect's trust.