The Elements of Effective Brochure Design9481633

One may think that an actual physical brochure isn't necessary anymore within this digital era, but guess again. A professionally designed and printed brochure could be a vital lead-nurturing tool. When you meet someone face-to-face for the first time, whether it be at an event, trade exhibition or an initial sales meeting, you take the time to discover each other's businesses. But what happens after you leave? A well-executed capabilities brochure reminds your prospect with the services you offer and, most significantly, what sets you aside from the competition.

In an initial contact, a graphic designers could be more effective than every other marketing asset because it's immediate. Your prospect won't necessarily take time to visit your website after a preliminary meeting. Because the brochure is right in front of them, it's going to often intrigue them to learn more about your firm then visit your website.

A professionally designed print brochure is especially important for small businesses. It builds credibility by conveying important messages about the value of your product or service. It helps to create your brand, and positions you like a legitimate business within the minds of prospects and customers.

To get in touch with readers, every brochure needs three essential design elements:

Attention-grabbing cover. Odds are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they don't open and read the rest of the brochure. To get the attention of your target audience, combine a visually appealing design with an attention-grabbing headline that addresses a strong benefit for the customers. Compelling content. You care much more about your business than your prospects do; they're not interested in reveal history of your business. Instead, they would like to know how your products or services can help them save your time, lower costs, have more sales, or run their business more efficiently. Focus your content on the problems and challenges your clients face and how you solve them much better than your competitors. Use graphs, charts or images to assist support your content, and convey your message more quickly. Powerful proactive approach. The primary intent behind a brochure would be to move visitors to the next phase from the sales cycle. Do you need them to visit your web site? Get the phone and demand a free estimate? Contact you via email to get a downloadable white paper? An excellent call to action tells your potential customers exactly what you'd like them to do. Additionally, it stands out from the rest of the copy to ensure that readers can't miss it. From the visual standpoint, a brochure needs to appeal to your unique audience. For example, if you serve a far more conservative market, edgy or trendy design elements might look clever to you personally, but they don't reflect the mindset of the readers.

Simultaneously, consider the image you want to project being a business. Most B2B firms make use of a matte finish on their brochures because it looks more distinguished and professional. Retail companies tend to use glossy finishes, as they make product pictures and pictures stand out more.

Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include lots of white space to really make the brochure easy to read.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image is really a key ingredient in earning your prospect's trust.