The Elements of Effective Brochure Design9945277
It's possible to think that an actual physical brochure isn't necessary anymore within this digital era, but guess again. A professionally designed and printed brochure could be a vital lead-nurturing tool. When you meet someone face-to-face the very first time, whether it be in an event, trade show or an initial sales meeting, you take the time to learn about each other's businesses. But what happens when you leave? A well-executed capabilities brochure reminds your prospect with the services you are offering and, most significantly, what sets you in addition to the competition.
In a initial contact, a tri-fold brochure design may be more effective than every other marketing asset because it's immediate. Your prospect won't necessarily take time to visit your website after a preliminary meeting. Considering that the brochure is appropriate in front of them, it's going to often intrigue these to learn more about your firm then visit your website.
A professionally designed print brochure is especially important for small enterprises. It builds credibility by conveying important messages concerning the value of your products or services. It helps to construct your brand, and positions you being a legitimate business inside the minds of prospects and customers.
To get in touch with readers, every brochure needs three essential design elements:
Attention-grabbing cover. Odds are your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they don't open and read the rest of the brochure. To get the attention of the target audience, combine a visually appealing design with an attention-grabbing headline that addresses a strong benefit for your customers. Compelling content. You care a little more about your business than your prospects do; they are not interested in reveal history of your small business. Instead, they want to know how your product or service can help them save time, lower costs, get more sales, or run their business more efficiently. Focus your posts on the problems and challenges your customers face and how you solve them much better than your competitors. Use graphs, charts or images to aid support your articles, and convey your message more quickly. Powerful call to action. The primary intent behind a brochure is to move individuals to the next phase from the sales cycle. Do you need them to see your web site? Pick up the phone and demand a free estimate? Contact you via email to obtain a downloadable white paper? An excellent call to action tells the future prospect exactly what you'd like them to do. It also stands out from the rest of the copy in order that readers can't miss it. From your visual standpoint, a brochure must appeal to your particular audience. For example, if you serve a more conservative market, edgy or trendy design elements might look clever to you personally, but they don't reflect the mindset of your readers.
At the same time, consider the image you want to project being a business. Most B2B firms use a matte finish on the brochures as it looks more distinguished and professional. Retail companies often use glossy finishes, since they make product pictures and images stand out more.
Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include plenty of white space to make the brochure easily readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image can be a key ingredient in earning your prospect's trust.
